With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognised for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold what we value and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

That’s why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

Join Team Amex and let's lead the way together!

The American Express Brand Team was formed to build a great connection with existing and prospects by connecting to the hearts and minds of Australians. There is currently an exciting opportunity for a dynamic, experienced and passionate brand leader. The successful candidate will lead a team of 3 full time colleagues to deliver growth of the brand across Australia and New Zealand. We are looking for a brand subject matter expert who truly understands the importance of brand in driving business outcomes.

They will be responsible for delivering to brand consideration lifts and driving brand evaluation. They will need outstanding leadership skills and collaborator management skills and demonstrate proven results in driving top of funnel brand strategies across a matrixed organisation. A creative leader who is calm and has a positive, ‘can-do’ demeanour to join our small but mighty team.

In return, you will be starting your career with one of the most well-known brands in the world and be supported and encouraged to move onwards and upwards within our amazing team. The culture is second to none, highlighted but the long tenure of our staff who forge exciting and fulfilling careers with us.

Responsibilities

• Utilise Global and local insights to champion the local market to develop the local Brand Strategy

• Develop and implement a brand plan that addresses brand consideration and reduces the barriers to solve real customer tensions, builds propositions that are compelling and deliver a tangible benefit to consumer, business and colleague.

• Develop compelling propositions that address key brand/ product consideration barriers and drivers.

• Build a strong and effective agency partnerships with agency partners (Creative, Media, Social Content & Planning, PR) to deliver business and marketing goals.

• Develop, implement and report on outstanding campaigns that solve for customer, business tensions and deliver brand and/or business metrics.

• Own and lead the campaign/ project strategy and execution across ATL media channels both online and offline (social / digital, outdoor, video / TVC, audio, and print amongst others)

• Leading media partnerships for the Brand team across all core publishers and driving test, evaluation, audience & innovation plans and first-to-market opportunities.

• Develop playbooks of success in consultation with each business unit to deliver effectiveness backed by efficiency.

• Lead the brand budget, the reconciliation and reporting.

Qualifications

• Creative and strategic brand expertise, conceptual problem solver who builds strong brand outcomes with strong experience across traditional and digital media channels.

• Highly motivated self-starter, who leads through change.

• Ability to multi-task with planned campaigns, projects and ad hoc projects that arise while balancing business or marketing priorities.

• Exceptional customer leadership skills including partnering with central teams. Ability to handle above seniority level with senior leadership.

• Ability to optimise internal process as business needs evolve and bring innovative thinking to existing process

• Results oriented with excellent organisational skills

• Excellent written & oral communications skills

• Strong detail orientation with ability to think “end-to-end”

• Previous brand management experience strongly preferred especially in global companies

• Tertiary education in either comms/PR, marketing, media and/or advertising