Partners deliver over 90% of Cisco’s revenue. Partner-led marketing works in conjunction with all direct Sales team across Enterprise, Commercial, Volume and Public Sector and the Partner Organisation to ensure that Cisco’s partners are advised, enabled and motivated to sell Cisco’s solutions to customers.

About Cisco’s marketing structure

Cisco Marketing provides partner marketing coverage. Cisco also provides packaged demand generation services through pan-APJC marketing agencies for the Country teams to leverage. Working alongside Partner marketing, is a Cisco marketing team that delivers marketing engagement directly to customers in all the above segments.

The role

The Partner Marketing Manager will work closely across the Partner Organisation and the Marketing team to build joint marketing plans with identified partners and ensure that the co-marketing budget is used to the greatest impact against targets and in-line with country marketing objectives. A key responsibility is for reporting of all co-marketing results with partners in the country. The objective is to create net new pipeline (SQL) and revenue (Marketing Sourced Bookings) for Cisco as tracked in the partner pipeline systems (Leads & Prospects).

Reporting to: Director of Marketing, ANZ

Working with: Country Marketing Team, Partner Organisation

Key stakeholders: Country Commercial Sales team and Partner organisation

Roles and responsibilities:

• Deliver Marketing Sourced Revenue and net new pipeline with covered Partners
• Build marketing relationships with targeted partner organisations
• Work as a virtual team with the PAMs/TBMs/VBMs to build joint marketing plans with partners
• Ensure that all co-marketing budgets are leveraged to the greatest impact and in alignment with country marketing goals, with agreed segmented partners and spent compliantly, driving to achievement of business objectives and agreed pipeline targets
• With operations team ensure that effective reporting is in place for all co-marketing funds share as appropriate with relevant stakeholders, align to other sources of funding where necessary
• Scale Cisco marketing programs through partners ensuring elements of programs are embedded in partner marketing efforts
• Understand, drive usage and manage execution of the Partner Demand Centre services as a part of Cisco’s co-marketing offering to partners through APJ marketing agencies
• Deliver an integrated curriculum of training that drives awareness and usage of the relevant co-marketing materials, promotions, programmes, tools and campaigns with partners
• Leverage quarterly best practices to share with the team

Required skill-set, experience and characteristics

• Excellent communication and inter-personal skills
• Experience working in Marketing or Demand Creation the Channel or for a vendor
• Knowledge and experience in establishing and developing relationships with partner organizations
• Wide and proven knowledge of the marketing mix and therefore ability to consult and advice partners on their marketing strategy and execution
• Experience of working with and managing marketing agencies driving excellent delivery, execution and results
• Strong project management skills and a track record of delivering high volumes of projects with partners or agencies.
• Understanding of the technology industry
• Understanding and ability to drive business pipeline and revenue from marketing activity
• Understanding and experience of in tracking Marketing Return on Investment,
• Ability to run budgets and complex processes
• Preference to work independently to pursue goals and thrive in a complex organization within a team

Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data travelling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and size to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognise our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco