Social Creative - Melbourne, VIC, Australia

Job Description

The Social Creative concepts social-first creative across organic and paid, for campaigns and always-on, working alongside our creative and media teams across our client portfolio. You take a strategic and/or creative brief and plan, concept and bring ideas to life across different platforms. There also will be times where you will shoot and make content yourself, but you'll also be able to tap into Omnicom and Clemenger BBDOs creative, influencer, media, and production teams for the rest.

What kind of person succeeds in this role?

A great Social Creative is:

You understand culture, what earns attention, and how to build memory on socials.

You live and breathe online culture. You can take a strategic brief or brand platform and translate it into tone of voice, art direction, copy and formats that work on social. You don't have to do it all (we have creative directors, art directors, copywriters and producers), but you know what good looks like and have a point of view.

Fluent in platforms. Obsessed with culture.

You know native best practice and what is moving on channels inc TikTok, Instagram, Facebook, YouTube, Snapchat, Pinterest, LinkedIn, Reddit and beyond. You're often the first across the news, like Instagram leaning into long-form or LinkedIn allowing collab posts, or you have a strong opinion on Discord's public messages becoming searchable on Google. You understand social performance well enough to let the data sharpen your ideas, not dictate them.

Ambitious, effective and self-directed.

Social moves at pace and you'll often be working across multiple live briefs at once, with the support of an excellent Traffic Manager and a epic creative / social team. You take ownership of your work, keep it moving, and can take onboard different perspectives without losing sight of the original idea / job to be done.

Knows what each brief needs.

You know when your concepts should build a brand world and when they need to drive action.

Some weeks you'll be creating always-on paid assets designed to hit a performance metric. Other weeks we want you driving the most social-first, culturally dynamic, unignorable idea imaginable.

Proven through a body of social work.

You've made things people watched, whether that was in-house for a brand, at an agency, or on your own time. Perhaps you've produced a short film, a YouTube channel, a Substack, a TikTok account with a genuine point of view? We care less about exactly what you made and more that you've played with storytelling and know what it takes to earn attention.

Bonus points: experience on food brands. Extra bonus points: a real passion for technology, gaming, or arts and crafts.

Responsibilities

The Social Creative's responsibilities are to:

Concept social-first ideas across organic and paid, for campaigns and always-on, from early exploration through to client-ready routes, translating strategic briefs and brand platforms into tone of voice, art direction, copy and format.

Deliver always-on paid and organic assets that meet a brand's requirements, on time and on brief, and push for the bigger, culturally led idea where the brand is ready for it.

Make and shoot content where it's needed, and write clear briefs for creators, the Shooter and the wider agency production teams.

Partner with creative teams and media teams from the start of a brief, so social sits at the centre of the idea and paid and organic work as one plan.

Use performance data (e.g. organic views, VTR, watch time, CPC, CPM, hook rate, engagement rate and/ or social sentiment) to learn what is landing and sharpen the next idea.

Work closely with the Shooter and Social Media Manager as the team grows, sharing craft knowledge and ideas on shared projects.