Job Description
Clemenger BBDO are seeking a Freelance Planning Director to lead media planning and provide thought leadership across a major account. You will translate insights, data and media expertise into strategic, effective, and channel‑specific plans that drive measurable outcomes.
About the Role
You'll be responsible for shaping media strategy across a wide range of channels, guiding clients and internal teams, and ensuring every campaign is grounded in clear logic, strong marketing science principles, and commercial impact. This role requires strategic clarity, rigor, collaboration, and the ability to inspire those around you.
What You Bring
Core Skills
- Strong written, verbal and visual communication
- Logical reasoning and pattern recognition
- Conceptual and strategic thinking
- Ability to influence and motivate teams
- Creative ideation
- Effective collaboration and time management
- Understanding of marketing science principles
- Deep knowledge of platforms, publishers and tactics across all major media channels
- Understanding of attribution methodologies
Responsibilities
Campaign Development
- Interrogate and align on client briefs with Strategy, Business and Investment leads
- Assess audience sizing, profiling, objectives and budget viability
- Build campaign architecture and lead channel selection
- Lead tactical ideation, measurement recommendations and forecasting
- Develop block plans outlining channels, tactics and investment
Implementation Planning
- Refine plans following client feedback
- Determine publisher partners and shape briefing materials
- Lead partner briefings, evaluations and final selection
- Build detailed media plans and KPI frameworks
Post‑Campaign
- Support strategy recaps and competitive reviews
- Deliver channel and total campaign performance analysis
- Document key learnings and recommendations
- Assist in summarising regression, attribution and brand tracking studies
Ad Hoc Support
- Audience profiling and segmentation
- Competitor media analysis
- Media playbooks informed by marketing science
- Quarterly business reviews with specialist teams
- Media landscape development across paid, owned and earned channels
Clemenger Group is an equal opportunity employer and committed to building a diverse and inclusive workplace. We welcome people of all backgrounds and can assist with your application if you have a language or cultural special consideration, disability or impairment, or use assistive technology – simply contact us via careers@clemenger.com.au.
