Content Specialist (Production)

Woolworths New Zealand

Location: New Zealand

Job Type: Full time


  • Join one of Aotearoa's largest digital retailers

  • Hybrid and flexible working with a supportive team culture

  • Competitive base salary and other benefits

Ready to make an impact?

We’re looking for a creative Content Specialist with a passion for content production and a hunger for learning to join our Content & SEO team. Our Content Specialists are embedded in product teams, where they plan and create digital content experiences across web, app, email and social. The types of content you might be working on include campaigns, events and experience-driven content to support the customer journey.

You’ll be joining a fun and supportive team that celebrates unique perspectives, successes as well as failures (or “fail yays” as we like to call them), and learning and development. We also like to have a laugh, share food inspo, and connect together online and in person.

About the Role | Mō te Tūranga

The Content Specialist (Production) will:

  • Build and develop end to end food-based content in collaboration with internal and external production partners.

  • Be a guardian and contributor of the organic social calendar and make sure all content streams are cohesive

  • Optimise content for discoverability and SEO across our customer shopping journey

  • Create and execute content using a range of tools including CMS, Salesforce Marketing Cloud, Google keyword planner and Emplifi

  • Support and contribute to the overall digital content strategy, vision and objectives.

About You | Mōu

You’ll love this role if you:

  • Can demonstrate experience and passion for creating customer-focused content including the end to end production process for stills and video content, as well as strong copywriting skills

  • Have strong communication skills and are confident dealing with stakeholders and agency partners

  • Are performance-driven and can use data to inform and measure content, and show eagerness to learn and continuously improve

  • Are a social native that loves food!

  • Are comfortable working in a fast-paced, agile environment

Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ

Our purpose is to make Kiwis' lives a little better every day.

We’re friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you’ll be working with a business that touches the lives of three million New Zealanders a week. We offer a diverse range of career opportunities across our ecosystem.


Cartology, Vineonline & CountdownX

Primary Connect

Wholesale Distributors Limited (Super Value & Fresh Choice)

We are proud to be a Work 180 endorsed employer for all women, view the great work we do here.

We support hybrid working so you can work from the office and at home, how it suits you best.

Come as you are | Nau mai, whakatau mai

We’re an equal opportunity employer and are committed to the principle of equal opportunity for all.

If you’re smart and good at what you do, let’s work together | Me mahi tahi tatou

You’ve got this!