Commercial Digital Transformation Lead
Job Type: Full time
Reporting to the Sales and Marketing Director you will help expand opportunities for CSL Seqirus ANZ by improving our professional customer connections and experiences through omni-channel leadership. You will partner with our sales and marketing teams to develop and enhance omnichannel experience capability and planning.
As the digital transformation lead you will lead the planning, execution and maintenance of the digital customer engagement strategy for CSL Seqirus ANZ. You will be the subject matter expert and will build digital competency and fluency in Brand Teams extending customer engagement optionality. You will work with Information and Technology to identify the latest solutions and ensure there is compliance with corporate SOPs, privacy legislation and ethics.
- Guide digital planning and implementation within CSL Seqirus
- Gather Insights to and measure impact for continual improvement
- Use innovation to build the digital strategy and implementation plans
- Develop Digital Capability within the organisation
- Governance over digital technologies and compliance
Your skills and experience
- A degree/qualification in marketing or equivalent
- Breadth and depth of experience in leading Digital capability
- Experience in marketing strategy development and multi-channel communication
- 5+ years' commercial marketing experience in pharmaceutical, biotech or medical device industry or analogous industry
- In-depth knowledge of multiple social media platforms, best practices, and website analytics.
- Understanding of Customer Relationship and Content Management systems, marketing automation software, function of data warehouses,
- Project management including multiple-stakeholder, budget, human resources and vendors management
- Deep knowledge of supporting functions and field roles and related operations/processes specific to Pharma. Excel Patient Journey, Portfolio Management, Product lifecycle and Account Management
- Up-to-date on the latest trends and technologies in digital marketing.
How to Apply:
Apply now to join Australia's leading biopharmaceutical company! Please include a covering letter addressing the selection criteria and an up-to-date CV.
We encourage you to make your well-being a priority. It's important and so are you.
CSL is a leading global biotechnology company with a dynamic portfolio of life-saving medicines, including those that treat haemophilia and immune deficiencies, as well as vaccines to prevent influenza. Since our start in 1916, we have been driven by our promise to save lives through innovation.
We want CSL to reflect the world around us
As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion.
Seqirus is committed to attracting and retaining world-class employees who are valued for their contributions to achieving business objectives. Learn more about some of the benefits you can participate in when you join Seqirus.
Seqirus is part of CSL Limited (ASX: CSL). As one of the largest influenza vaccine providers in the world, Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. Learn more about Seqirus.
We want Seqirus to reflect the world around us
As a global organisation with employees in 35+ countries, CSL embraces diversity, equity and inclusion. Learn more about Diversity, Equity & Inclusion at Seqirus.
Do work that matters at Seqirus!