Senior Product Marketing Manager

Easy Agile

Location: New South Wales

Job Type: Full time


About Easy Agile

Easy Agile are an Australian founded bootstrapped start-up. We have four products built on top of Atlassian’s flagship product Jira, sold via the Atlassian Marketplace. Profitable from year 1, we are on a truly unique journey with an emphasis on work/family/community/self balance, while growing a high-performing team. Due to our extremely fortunate position, we are driven by giving back to our community and our people - enabling our people to live the lives they only dreamed of.

Our HQ is in Wollongong and we have an office in Sydney, but you can find us scattered along the coast anywhere from Brighton to Tweed Heads.We care about our work, our families, our hobbies, our health and our well-being (the list goes on). We offer flexible working, so you can be based anywhere in Australia! We optimise for collaboration and connection face to face as a team each quarter.

We believe that being agile is a mindset, and that true agility unlocks a team’s potential to be happier at work, have more impact in the solutions they’re building, and be more focused on their customer’s success! That’s why our purpose is to help organisations realise the benefits of being agile. We’re proud to call over 1,900 companies our customers, including Netflix, Harvard, Amazon, Lego, Mercedes and Twitter.

As a Senior Product Marketing Manager at Easy Agile, you'll play a pivotal role in shaping the success of our products in market, as we implement a new evolution of our company strategy.

What you’ll do:

  • Drive our customer acquisition activity across our suite of products.
  • Develop an in-depth understanding of our marketing funnel, customer needs and the growth levers that propel us forward.
  • Craft messaging and campaigns that help connect our ideal customers with our products, allowing them to realise the benefits of being agile.
  • Play a key role in the evolution of our brand, aligning it seamlessly with our evolved vision and goals.
  • Initiate, develop and measure full-funnel marketing campaigns that turn leads into free trials.
  • Contribute to the creation and execution of packaging, positioning and pricing strategies, ensuring Easy Agile is uniquely differentiated in a competitive market.
  • Your day 1 qualities:

  • You have a number of years marketing experience under your belt, with at least 3+ years in Product Marketing Management.
  • You’ve worked in the SaaS industry and have successfully launched software products and new features.
  • You're able to take new SaaS products to market in a B2B context, while considering effective packaging, pricing and positioning tactics to optimise growth and market adoption.
  • You’re well versed in acquisition strategies across the entire marketing funnel, with a hands on approach campaign management.
  • You have strong attention to detail and are able to measure return on investment and other leading indicators to ensure campaigns deliver impactful results.
  • You understand how to build, refine and target our Personas and Ideal Customer Profile’s effectively.
  • You get jazzed about creating content that directly speaks to the needs and pain points of customers.
  • You’re able to map our position in the competitor landscape to inform our strategy.
  • You thrive in a cross functional environment, working closely with Product, Engineering and Design teams to ensure alignment between product development and marketing efforts.
  • We’ll be excited if you:

  • Understand the benefits of agility and the application of various agile frameworks such as SAFe, Scrum, and Kanban.
  • Have targeted and engaged with enterprise customers in your previous roles.
  • Excel at customer engagement through presenting, particularly at conferences and industry events.
  • Have experience working in the Atlassian ecosystem.
  • To support you at work and play, here are the fantastic benefits and perks you’ll enjoy at Easy Agile

    - Unique and generous Employee Share Option Plan (ESOP).
    - Flexible working options (because we value outcomes over output).
    - Four paid volunteer days a year to dedicate to your favourite cause.
    - An annual learning allowance of $5,000 to help you up-level your skills.
    - Quarterly experimentation hackathon weeks to explore new ideas.
    - 2% in additional superannuation contributions per annum.
    - Company-funded parental leave (20 weeks full pay for the primary caregiver and 6 weeks for the secondary caregiver).
    - Summer sessions where you get half days off on Fridays to enjoy the amazing weather as you please.
    - $2000 to put towards your home-office fit out (if you choose to work from home).
    - Quarterly team off-sites to invest in collaboration and connection.
    - Opportunities to travel overseas to conferences to learn more about our customers and agile.

    People over perfection
    If you are excited about this role but not sure if you meet all of the criteria, please apply. Research shows women and minority groups are less likely to apply for roles where they don't meet 100% of the criteria. We value punching above our weight and people over perfection, so go ahead and apply - we'd love to hear from you.

    You’ve got this!