Description

Koala's mission is: Better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good; we are changing the way people buy and enjoy furniture to create happier, healthier habitats.

Why do we have this role @ Koala

We are looking for a creative and passionate social media manager to lead and execute the next stage of Koala’s social media strategy. In this role, you will lead all organic social channels, with a focus on growth through engagement, brand love & entertainment, while strategically managing content direction.

As the Senior Social Media Manager, you will lead the social media strategy for organic social channels across Instagram, Facebook & TikTok etc.

We seek a creative marketer with a proven track record of building organic social media channels for direct-to-consumer brands. With an agile approach to pivot direction according to customer insight while staying true to the Koala brand, you will consistently test & learn, exploring new avenues for engagement and growth with our social community.

If you are passionate about content & social media, this role offers an exciting opportunity to be an integral part of Koala’s next chapter.

Requirements

What key responsibilities does this role have @ Koala?

• Strategy Development: Develop and implement effective social media strategies aligned with the company's overall marketing goals. Stay updated on industry trends, emerging platforms, and best practices to ensure a competitive edge.
• Team Leadership: Lead and mentor a team of social media specialists, providing guidance, feedback, and fostering a collaborative and innovative work environment.
• Content Creation and Curation: Oversee the creation, curation, and scheduling of engaging and relevant content across various social media platforms, ensuring consistency in brand voice and messaging.
• Campaign Management: Plan and execute social media campaigns that drive user engagement, lead generation, and brand loyalty. Collaborate with creative teams to develop compelling visuals, videos, and other multimedia content.
• Community Engagement: Monitor and actively engage with online communities, responding to comments, messages, and mentions in a timely and authentic manner. Foster meaningful connections with the audience.
• Analytics and Reporting: Utilise social media analytics tools to track performance metrics, analyse data, and generate insights. Translate data into actionable recommendations for optimizing strategies and achieving KPIs.
• Cross-Functional Collaboration: Collaborate closely with performance marketing, influencer program, partnerships, content performance & customer insights to align social media efforts with overall business objectives and campaigns.

Ideal background…

• 5+ years of social media marketing experience at a high growth direct-to-consumer brand or early stage startup
• Strong experience in working with creative teams, managing multiple sources of content and informing creation of high performing engaging content
• Expert in creating social first content strategies to drive multiple objectives including engagement, reach & brand love.
• Strong analytical skills in measuring performance of strategic direction across organic social channels, and ability to clearly communicate learnings & drivers for success with the wider team
• Team management skills, including career development and coaching
• Demonstrated experience partnering cross-functionally across marketing, internal stakeholders, and agency partners to launch successful tent-pole and bespoke digital marketing campaigns

Benefits

Treehouse Perks and Privileges…

Koala is only great when its employees are happy — and we’re one happy bunch!

• WFB/Flexible hybrid working - Work from bed? The freedom and autonomy to do your best work the way that works for you, including from anywhere on the globe!
• Take a break - Generous time off - volunteer, parental, Koala life leave and more to help keep your work-life balance, balanced.
• Monthly barbies and stocked kitchen - With an emphasis on healthy, local and organic produce.
• Pet-friendly - The Koala Treehouse is as pet-friendly as they get!
• Surprise & delight - The two-word combo at the core of everything we do. All Koalas can expect to enjoy free Koala products with ‘mates rates’ for your friends and fam.
• Support & wellbeing - Our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
• Accelerate your career - We’ve partnered with RMIT Online where all of our Koala’s receive a discount, plus tons of Koala facilitated and custom resources via our LMS - Juno.
• Community & connection - We believe that simply doing ‘no harm’ isn’t good enough So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding and so much more.
• All in all, the Koala Kommunity is a great place to hang out and belong to!

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We are ambitious. We are curious. We are selfless. We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always trying to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change like Steve Smith under a short ball. Honesty and empathy drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what the bloody hell are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognise that a diverse workforce is crucial to our success as a business.