The Company Behind the Can

Red Bull launched in the Australian market in 1999. Today, Red Bull operates in over 171 countries selling more than 8.1 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. The Red Bull Australia team is made up of dynamic, creative individuals working together to grow the brand, deliver great products and experiences.

Giving Wings to People and Ideas

Our workplaces reflect our brand's culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues across Australia and around the world; facilities that support our daily lives (parents room, changing rooms, bike storage); and communal areas where we come together to socialise and celebrate.

Gender Equality

In a male dominated industry, we are committed to building gender equality at all levels within the business. We are actively working on reducing the gender pay and superannuation gap and have introduced new processes to more accurately capture the gender diversity of applicants and new employees throughout the recruitment processes, so that we constantly monitor our sourcing practices and assess when and where changes might need to be made.

Supporting Parents and Families

In 2019, we implemented gender neutral paid parental leave, to allow parents to return to work sooner and have the opportunity to spend time with the newest additions to their family. We continue superannuation payments whilst on unpaid parental leave and ensure that the return to work plan for any parent suits the needs of them and their family.

Have Fun

We are committed to our purpose of giving wings to people and ideas, but we don’t take ourselves too seriously and remember to have fun and get to know our colleagues outside of the day-to-day. We hold regular social events, celebrating sales and marketing milestones, birthdays, and cultural events like Lunar New Year, Mardi Gras, and Christmas Family Party. Regular team offsites are encouraged, to enable proactive planning and strengthen team relationships, as well as Days in Trade to better understand the how the work we do in the office relates to the field teams in store and in venue.

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