The Partnership Manager will be responsible for developing & maintaining our partnership strategy as well as lead generation and actual partnership acquisition for our Marketing activities. The Partnership Manager is to ensure our partnership opportunities grow the Red Bull Brand through reach and engagement while maintaining strong mutually beneficial outcomes for partners. You will work with several teams internally to identify, assess, prioritize, and execute all partnership deals related to our Marketing & Media projects.

RESPONSIBILITIES:

Areas that play to your strengths.

All the responsibilities we'll trust you with:

Partnership Strategy, Ideation & Workflows
You will work on an annual partnership strategy & plan which enables Red Bull to drive further reach and engagement in our projects with strong revenue and strategic value exchange from our partnership relationships. Leading a 360 group who contribute to partnerships. You will create innovative ways to allow partners to integrate into our Marketing led business activities which allows for authentic and credible integration & win: win for both brands. You will support Marketing verticals on the assessment of new, strategic partnership opportunities as well as establishing clear workflows across teams where required. You will liaise with Marketing and Media Network leaders to evaluate potential partnerships.
Partnership Acquisition, Delivery & Reporting
It will be your responsibility to build and develop a list of strong commercial & strategic partnership contacts which have natural fit and relevance to our brand and marketing activities as well as identifying new partners that will allow Red Bull to evolve into new areas that fit broader and still-developing consumer opportunities, trends and lifestyles. You will use benchmarking to develop strong commercial agreements for partners with exciting ideas and integration opportunities that are possible and achievable with strong ROI. You will develop and apply for funding for major events and projects in key destinations & with government bodies. You will actively present and sell to partners tailored programs that fit the needs of partners and of Red Bull and secure the right outcomes for both brands. You will negotiate and implement all business terms & agreed outcomes for partnership commitments and work with legal teams to draft contracts in timely manner. You will deliver against partnership commitments ensuring positive outcome for both parties.
Marketing Leadership & Cross Marketing
You will be an active member of the marketing leadership team and support with the development of strong & strategic business plans, ensuring we have a long range outlook to capitalise on major partner commitments 12-18months in advance. Present learnings and successes to different business stakeholders with clear ROI to partnership deals. You will be responsible for providing accurate & timely budget management & commercial business case development when required. You will also facilitate training & onboarding to new team members when it comes to commercial partnerships and provide coaching to the working group on how to improve our workflows and business outcomes.

EXPERIENCE:

Your areas of knowledge and expertise that matter most for this role:

3 years experience working within Marketing or Events
ideally with project leadership responsibilities
5 years experience working in partnerships
ideally commercial & strategic partnerships
Strong influencer
sales minded with external relationships
Working knowledge of contracts and legal frameworks
University degree in Marketing or Business preferred
30-40