Channel Specialist

Red Bull

Location: Sydney

Job Type: Full time


Perfection not required
Excited about this role, but not sure if you meet 100% of the criteria? Employers would still love to hear from you.

The purpose of the Channel Specialist role is to reach and engage target audiences across Red Bull’s social & owned media channels through the creation & publishing of relevant content, building engaged communities online and leading community interaction. To succeed in this role you will be a true digital native and understand how different audiences like to consume content across different platforms; you will understand that what works on Instagram doesn’t necessarily work on TikTok. A big component of the role is also the ability to collaborate cross functional with a wide variety of stakeholders in the business and be a great communicator.


Areas that play to your strengths.

All the responsibilities we'll trust you with:


    Work with key stakeholders in the Red Bull Media Network (Communications, Content & Programming) to execute individual communications for our channels (Owned, Earned, Managed)

    Work with stakeholders in the broader marketing team to execute effective communications around product positioning and functionality.


    Manage project deliverables of programs through the Red Bull Media Network

    Continual review of results and implementation of key learnings for future projects

    Executes horizontal programming strategies with customized and complementary channel-specific vertical scheduling and featuring.

    Executes channels content needs based on performance insights, commissions content from international or local contributors

    Co-creates rolling commissioning brief with content team & creators.


    Ensures Red Bull is engaging its key target audiences across the top of the funnel – the Social Media

    Channels, driving conversion down the funnel to Owned Platforms ( & Red Bull TV) – directly or indirectly

    Secures consistent, brand adequate and inclusive tone of voice that drives an emotional reaction

    Optimizes channel adequate scheduling and content commissioning, building relevance for cross-network themes following the horizontal programming strategy

    Ensures all Red Bull channels are best in class in terms of experience, performance and delivers against business objectives


    Builds and enhances community management, upgrading consumer relations

    Grows the social content creator program, ensuring that we bring new storytelling talent into our Network and open new audience potentials


Your areas of knowledge and expertise that matter most for this role:

  • Extensive Social Media knowledge and expertise
  • 2-5 years of hands-on experience creating & publishing content
  • ideally for a sports brand or media publisher
  • High level understanding of different audiences online
  • accompanied by strong written and verbal communication skills
  • Storyteller and ability to influence both peers and senior management
  • Strong negotiation & presentation skills
  • Experience managing & keeping accurate budgets across multiple projects
  • Degree qualified in marketing or related major
  • Excellent verbal and written communication skills
You’ve got this!