Join Sportsbet's Marketing Measurement& Insights team and help transform data into actionable insights that shape marketing strategy, improve customer experiences and drive business performance. This is a fantastic opportunity for an aspiring analyst to build their expertise across reporting, experimentation and customer analytics in a fast-moving, innovative environment.

About Us

At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over2.4 millioncustomers. We do this by delivering fun, challenging the status quo, and living ourvalues. As part of the globalFlutter Group, we’re a major player internationally, but in Melbourne, Sydney and Darwin, we’re a tightknit team of 1,300+ teammates (with over half in Tech& Data Science).

Ourcommitment to responsible gamblingis genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

We are one of the top workplaces for Women throughWORK180.WORK180is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to makingSportsbet the best place to workand encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.

About The Role

Ready to turn data into decisions that shape how millions of customers experience Sportsbet? As our Marketing Measurement& Insights Analyst, you'll play a key role in helping our Marketing, Media and CRM teams make smarter, data-led decisions.

Working closely with the Head of Marketing Measurement& Insights and a broad range of stakeholders across Marketing, Product, Customer Operations, Commercial Analytics, Tech and Data Science, you'll deliver reporting, uncover performance insights, support experimentation and help ensure the right customers receive the right messages at the right time. If you're naturally curious, love solving problems with data and want to grow your analytics career in a fast-paced environment, this is a great opportunity to make an impact.

Responsibilities Include:

• Deliver regular reporting and actionable insights on marketing and CRM campaign performance to help drive better business decisions.
• Analyse marketing experiments and A/B tests, identifying learnings that improve future campaign effectiveness and customer outcomes.
• Build, maintain and enhance core marketing dashboards and reports, ensuring data accuracy and relevance.
• Create and manage customer audiences for targeted marketing activity, supporting effective segmentation and campaign execution.
• Partner with cross-functional teams to solve business problems, answer ad hoc questions and turn insights into action

About You

While we are big on development and offer on the job training, we want to set you up for success. Along with a great attitude, it would be ideal that you have:

• Experience using SQL, Excel and data visualisation tools such as Tableau or Power BI to analyse and report on data.
• Knowledge of marketing performance metrics and campaign measurement principles.
• Exposure to experimentation frameworks, including A/B testing and performance analysis.
• Understanding of customer segmentation and CRM marketing practices, or a strong desire to develop these skills.
• A proactive, curious mindset with a passion for turning data into meaningful business outcomes.

Essentially, you're a naturally analytical thinker who enjoys digging into data and uncovering insights that make a difference whilst challenging the status quo and finding new ways to improve how things are done

The Perks

We work hard and play hard, so along with a competitive salary and generous performance-based bonus for permanent staff members, here’s some of our other perks:

• 25 days annual leave (that’s right, an additional week’s leave!)
• Hybrid working policy (Monday and Friday from home) and a $1,050 home office allowance for new starters.
• Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
• Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
• Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development)
• Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
• Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
• End of trip facilities with onsite table tennis and pool tables
• Discounted health insurance and free flu jabs yearly.

We review applications within the first two weeks, so apply now! Check out ourInstagramandTikTok(@lifeatsportsbet),LinkedIn, andcareers websitefor more information about our inclusive culture.

Our Focus on Diversity, Equity& Inclusion

We don’t justsupport diversity– we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work.

We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.

Ready to bring excitement to life? Apply now