About Us
At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over2.4 millioncustomers. We do this by delivering fun, challenging the status quo, and living ourvalues. As part of the globalFlutter Group, we’re a major player internationally, but in Melbourne, Sydney and Darwin, we’re a tightknit team of 1,300+ teammates (with over half in Tech& Data Science).
Ourcommitment to responsible gamblingis genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.
We are one of the top workplaces for Women throughWORK180.WORK180is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to makingSportsbet the best place to workand encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.
About The Role
Reporting into the Customer Marketing Manager – Highly Engaged, you'll play a key role in bringing customer experiences to life across email, SMS, push notifications and in-app messaging. Sitting within our Customer Marketing& Media team, you'll work across some of the biggest moments in sport and racing, exciting product launches and key business initiatives to deliver personalised, high-impact campaigns that drive engagement and commercial outcomes. You'll combine creativity, data and technology to optimise customer journeys, explore new opportunities through automation and AI, and help us continually raise the bar on customer experience and campaign performance.
Responsibilities Include:
- Own the end-to-end delivery of customer marketing campaigns across multiple CRM channels, from planning through to execution and optimisation.
- Create engaging, personalised customer experiences that reflect Sportsbet's unique brand voice and connect with customers at the moments that matter most.
- Build, optimise and enhance automated customer journeys, using customer behaviours, automation and AI to improve performance and efficiency.
- Monitor campaign results, uncover insights and drive testing and optimisation initiatives that improve engagement and business outcomes.
- Partner with stakeholders across Marketing, Product, Brand, Analytics, Technology and Customer Operations to deliver impactful customer experiences.
About You
While we are big on development and offer on the job training, we want to set you up for success. Along with a great attitude, it would be ideal that you have:
- Experience delivering customer, CRM or digital marketing campaigns in a fast-moving environment.
- Strong copywriting skills and the ability to adapt messaging for different audiences and channels.
- Hands-on experience with CRM or marketing automation platforms, withBrazeexperience highly regarded.
- Confidence analysing campaign performance and turning insights into actions and recommendations.
- Exposure to experimentation, personalisation, automated journeys, and an interest in sport and racing will set you apart.
Please note this is a 12 month maternity leave cover commencing in December 2026 or January 2027.
The Perks
We work hard and play hard, so along with a competitive salary, here’s some of our other perks:
- 25 days annual leave (that’s right, an additional week’s leave!)
- Hybrid working policy (Monday and Friday from home)
- Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
- Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
- Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
- End of trip facilities with onsite table tennis and pool tables
- Discounted health insurance and free flu jabs yearly.
We review applications within the first two weeks, so apply now! Check out ourInstagramandTikTok(@lifeatsportsbet),LinkedIn, andcareers websitefor more information about our inclusive culture.
Our Focus on Diversity, Equity& Inclusion
We don’t justsupport diversity– we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work.
We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.
If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.
Ready to bring excitement to life? Apply now
