About us!

Sportsbet's purpose is to bring excitement to life for its customers and we do this by over-delivering on excitement through serious fun, disrupting the status quo and living our values. We’re a flexible, progressive, open-minded, and inclusive employer with over 7000 cool, clever and curious people around the world. We’re a global player, but in Melbourne, Sydney and Darwin we’re tight knit, with 800 of us bringing excitement to life every day.

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools – take a look: https://responsiblegambling.sportsbet.com.au/hc/en-us

About the role

Reporting to the General Manager of Creative Content, the Creative Director role is responsible for leading the internal Creative team (full time and contracted employees) and developing the business’s advertising and marketing campaigns. In addition to this, they will respond to internal briefs that require original scripting, creative development and direction, and guide the Creative team on how to refine and build on the best creative ideas.

Key responsibilities include:

• Lead people to develop creatively impactful advertising campaigns that make people love the Sportsbet brand
• Inspire the Sportsbet Creative team and wider marketing team to pursue original and memorable advertising ideas
• Collaborate and ensure synergy of brand and marketing creative across all marketing channels
• Drive greater brand awareness by contributing to high levels of creative quality in all areas of advertising
• Provide direction to the team to have the license to drive projects, campaigns and executions
• Refine the internal creative agency process to answer major advertising briefs against key deadlines
• Generate a high level of quality ideas in the answering of all internal briefs including Brand, Product, Retail & Entertainment
• Assist in the development of major advertising campaign briefs including research
• Play an integral role in both the pre-production and post-production of major campaigns, including casting, location, art department, wardrobe, edit and sound.
• Collaborate efficiently with both internal and external stakeholders, including directors, producers, and talent, to deliver high quality advertising
• Work closely with other Marketing and Growth teams to execute great ideas, including social media and key partnerships
• Provide the platform to improve consistency in creative, more ‘on brand’ ideas developed and executed
• Represent Sportsbet’s creative brand to externals and partners

About You

You will be a highly creative and talented individual with a strong background in developing marketing ideas at an agency or brand. You’ll thrive and enjoy working in a fast-paced creative environment and be someone who can push the boundaries to come up with strong ideas that cut-through. You’ll have a solid and diverse portfolio that demonstrates your high-level creative thinking and ability to idea and create concepts by working from a brief.

• Proven experience working in a similar roll at an agency or brand
• 7+ years’ experience creating and reviewing content
• Successful track record of developing, ideating and executing bold creative ideas for a brand
• A degree (or similar) in content or creative, including Marketing, Advertising & Communications
• Dedicated creative training (e.g. AWARD school and/or industry recognized training and development programs (desired)
• Proven experience in leading a team to deliver exceptional creative results

The Perks

We don’t expect you to do all this for free, so along with a very competitive salary we will also provide you with:

• 25 days annual leave (a whole extra week of holidays)
• Tailored career development programs, as well as a commitment to developing Thought Leader and Specialist Talent programs
• Genuine flexible working and remote working policy
• Discounted gym memberships, free breakfast and loads of event and conference tickets and many more
• Best in class Parental Leave program with six months paid leave for Primary Carers

Sportsbet is committed to ensuring we create employment opportunities that suit your lifestyle. We’re open to discussing how this role might be performed in a part-time basis

We’re a flexible, progressive, open-minded, and inclusive employer who welcomes you for who you are, as you are.

If this all sounds good, then we can’t wait to connect with you… so please apply now!

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