Social Media Executive
If you are passionate about marketing and in particular social media, then we have the role for you! This is a role that allows you to be innovative, solve problems, and contribute to building a great brand.
About Us
At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams!).
We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.
In 2023, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending.
About The Role
Reporting into the Social Brand & Content Manager, this pivotal role will play a part in utilising data, creative, tracking and insights to plan and execute digital/social media campaigns with a laser focus on hitting KPIs, analysing performance and reporting results. We want you to help drive top of mind awareness for our customers and ensure top of funnel brand love. Working closely with our content, partnerships, brand and production team, you will manage paid content and distribute across all social platforms.
Responsibilities Include:
- Defining and executing social media strategies in line with Sportsbet’s broader social media acquisition and customer lifecycle targets
- Identify and lead opportunities to promote Sportsbet to existing customers across Social Media platforms (Meta, TikTok, Snapchat, Twitter).
- Collaborate and liaise with our content teams to acquire the creative and content we need to hit our targets
- Commitment and passion for the numbers and data and the ability to use it to inform decisions and improve how we work
- Measure and analyse campaign results using analytical tools and report findings to management
About You
- Excellent digital/social campaign build, monitor, optimize and reporting skills
- At least 2 years experience in utilising data, creative and technology to deliver awesome social campaigns (agency or in house experience)
- Strong communicator with an ability to simplify and tell story’s clearly and with impact.
- Always researching and striving to learn from your peers, the industry and the wider social and digital ecosystem to improve yourself and your work
- Advanced knowledge of Microsoft Excel and exposure to Facebook, TikTok, Google, Snap, Twitter ad platforms is preferrable.
The Perks
We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here’s some of our other perks:
- 25 days annual leave (that’s right, a whole extra week!)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments – all onsite!
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks!?)
- Development budget to send you to conferences, events, courses and other learning opportunities.
- End of trip facilities with an onsite table tennis and pool table
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
We encourage you to apply as soon as possible as we review candidates within 2 weeks of advertising. Be sure to check out our Life@Sportsbet Instagram page, Sportsbet LinkedIn page as well our careers website for more information and insight into our culture.
What’s the Green Tick Feeling?
Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet.
We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.
Ready for your Green Tick Feeling? Apply now