Role Title: Customer Marketing Operations Executive (CRM)
If you are Sport & Racing mad and passionate about marketing and in particular Customer Marketing, this is the role for you! You will be part of a team which has digital marketing & optimisation specialists, focused on driving excitement for our customers & delivering business outcomes through highly impactful, relevant, and timely customer communications.
About Us
At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo and living our values. As part of the Flutter Group, we’re a global player, but in Melbourne, Sydney and Darwin we’re a tight knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams!).
We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.
In 2023, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending.
About The Role
Reporting into the CRM Manager, you focus on operational campaign execution that drives customer engagement and delivers business outcomes through impactful, relevant, and timely customer communications. This role includes overseeing end-to-end execution and optimisation of customer marketing campaigns to provide best-in-class omnichannel experiences across SMS, email, push notifications, and in-app messaging. You will collaborate with the Customer Marketing Strategy team to align communication approaches across major events, product launches, and other business objectives to engage customers and drive business outcomes.
Responsibilities Include:
- Lead the delivery of innovative, engaging and personalised campaigns from the Customer Marketing Power Plan across owned channels
- Champion our brand tone of voice through copy and style of communications, ensuring we maximise our Product, Racing, and Sporting experiences.