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About Us

At Sportsbet, we’re united behind our purpose to Bring Excitement to Life for over 2.4 million customers. We do this by delivering fun, challenging the status quo, and living our values. As part of the global Flutter Group, we’re a major player internationally, but in Melbourne, Sydney and Darwin, we’re a tightknit team of 1,300+ teammates (with over half in Tech & Data Science).

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We’re proud to be the leaders in responsible gambling in our industry, not just locally, but globally.



We are one of the top workplaces for Women through WORK180 . WORK180 is a leading platform that independently assesses employers on policies, benefits and practices that support women and underrepresented groups at work. We remain committed to making Sportsbet the best place to work and encourage you to explore our employer profile on the WORK180 website to learn more about what we offer.

About The Role

Reporting into the SEM and Performance App Manager, this is a great opportunity to join our Search team where you will be responsible for implementing & influencing paid search strategies across multiple online platforms. The successful candidates will join a wider team of 4 and be responsible for driving insights, devising and implementation of Paid Search strategies across Google, Bing and Apple Search platforms which meet budget, CPA and conversion targets.

Responsibilities Include:

  • Devise insights, provide recommendations and implement strategies that meet the business requirements for PPC media (Google, Bing & Apple Search platforms)
  • Maintain a ‘test and learn’ culture, constantly seeking opportunities to improve performance, drive efficiency gains and improve prospect and customer experience through creatives, personalization, beta opportunities & automation.
  • Execution of seasonal, high impact, high volume Search campaigns (eg. AFL season launch, Spring Racing Carnival).
  • Develop new data solutions that allow us to understand customers better and increase the team’s efficiency
  • Revise reporting needs and improve data visualizations
  • Ideate, design, implement and measure the effectiveness of data-driven and technical solutions which improve customer experience and team efficiency and provide a point of differentiation from competitors
  • Support team members in extracting insights & visualizing data from multiple platforms and sources

Please note, this role will be based in Sydney and is a 12 month fixed term contract.


About You

While we are big on development and offer on the job training, we want to set you up for success. Along with a great attitude, it would be ideal that you have:

  • Hands on knowledge of Google Ads (Adwords) is essential, knowledge of Apple Search Ads and SA360 will be an advantage.
  • Advanced level Excel required, experience in the development of Power BI (or Tableau) dashboards and reports.
  • Experience conducting complex analysis or experience working as a data analyst
  • Prior experience working with MMP will be highly regarded.


The Perks

We work hard and play hard, so along with a competitive salary, here’s some of our other perks:

  • 25 days annual leave (that’s right, an additional week’s leave!)
  • Hybrid working policy (Monday and Friday from home)
  • Hack Days - where your creativity and collaborative ideas lead to exciting new ideas and projects for our customers.
  • Access to outstanding career development programs, including expert-led internal training
  • Free breakfast, daily fresh fruit and weekly rotating socials

We review applications within the first two weeks, so apply now! Check out our Life@Sportsbet Instagram, LinkedIn, and careers website for more information about our inclusive culture.

Our Focus on Diversity, Equity & Inclusion

We don’t just support diversity – we celebrate it! This is a workplace where you can thrive and feel safe to bring your whole authentic self to work.

What’s the Green Tick Feeling ?

Well, it’s different for everyone, yet unites us all. It’s the feeling you get when you succeed, no matter what success looks like to you. It's all the little and big things that make you feel like you’re thriving when working at Sportsbet. 

We’re an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best. 

If you think you’d be a great fit but don’t necessarily meet everything in the job description, please still get in touch.

Ready to bring excitement to life? Apply now

View all jobs from Sportsbet

SEM Specialist - 12 month FTC

Sydney, NSW, Australia
Full time
Posted 3 days ago
Logo of Sportsbet
Sportsbet
I.T., digital & online media services
1,001-5,000 employees
19 jobs
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