Manager, Content Marketing - ( 260000P9 )
Description
Manager, Content Marketing
Your Opportunity
Are you ready to work alongside talented, creative colleagues, make a meaningful impact in your community, and build your career? Meet Stantec. Ranked among the world’s most sustainable companies, we’re known for delivering some of the most exciting and innovative projects across the globe with the strength of more than 34,000 team members. And we want you on our team.
This role leads Stantec’s enterprise-wide content marketing capability, setting the strategy, operating model and editorial direction for how priority stories, expertise and perspectives are identified, developed and brought to life. Combining strategic content leadership, editorial judgement and commercial thinking, you’ll create audience value, strengthen Stantec’s brand and reputation, and support business growth. Working across a complex global organisation, you’ll partner with senior business and marketing leaders and teams across Brand, PR, Creative, Performance Marketing and Digital Operations to shape high-impact content and build a strong, scalable content capability.
Reporting to the Senior Director of Marketing and Digital, some of the activities you’ll focus your energy on include, but are not limited to:
Strategy & Direction
Set and lead the enterprise content marketing strategy, aligning content priorities with brand, reputation, audience and business objectives.
Translate enterprise, regional, business line and sector priorities into a clear and prioritised content agenda.
Act as a trusted strategic advisor to senior marketing and business leaders, influencing priorities and shaping high-value content programmes.
Storytelling & Editorial
Lead an audience-led, story-first approach to identifying, assessing and developing compelling stories across Stantec’s people, projects, expertise, research and market perspectives.
Lead the development of content propositions, narrative frameworks, thought leadership and high-profile editorial programmes.
Serve as the senior editorial authority for strategically important content, setting standards for quality, accuracy and brand consistency.
Operating Model & Partnerships
Establish the operating model, governance, standards and workflows required to deliver high-quality content efficiently and at scale.