Manager, Digital Marketing Operations - ( 260000PA )
Description
Manager, Digital Marketing Operations
Your Opportunity
Are you ready to work alongside talented, creative colleagues, make a meaningful impact in your community, and build your career? Meet Stantec. Ranked among the world’s most sustainable companies, we’re known for delivering some of the most exciting and innovative projects across the globe with the strength of more than 34,000 team members. And we want you on our team.
This role leads Stantec’s enterprise digital marketing operations, setting the strategy, roadmaps, governance and operating model for the data, CRM, technology, website and operational capabilities that underpin our global digital marketing ecosystem. Leading marketing data and insight, CRM and marketing operations, and website and digital experience, you’ll set priorities and investment direction across these interconnected capabilities to enable connected, scalable, audience-led and measurable marketing. Working closely with Marketing, IT, Data and Analytics teams, you’ll own the integrated marketing technology and AI roadmap, evaluating emerging capabilities and advising where Stantec should invest, simplify or evolve its digital marketing ecosystem.
Reporting to the Senior Director of Marketing and Digital, some of the activities you’ll focus your energy on include, but are not limited to:
Data, CRM & Marketing Operations
Define the strategy and roadmap for marketing data, reporting and insight, including the continued development of Power BI and integration of new data sources to support decision-making.
Set and lead Stantec’s enterprise CRM and marketing operations strategy, developing CRM, audience data, segmentation, automation and personalised marketing as core enterprise capabilities.
Establish the governance, standards and adoption approach required to scale CRM and marketing automation across a complex global organisation.
Website, Technology & AI
Set and own the strategy, product roadmap and investment priorities for Stantec’s enterprise website and related digital experiences, balancing audience needs, business priorities and performance insights.
Own the enterprise marketing technology roadmap, making informed recommendations on technology investment, integration, simplification and lifecycle management.
Set the direction for the responsible adoption of AI across marketing, identifying opportunities to improve insight, planning, personalisation, automation and efficiency.