Senior Digital Marketing Lead

Who Is TasWater?

TasWater is Tasmania’s water and sewerage provider. We are a statewide team delivering essential services across Tasmania 24/7/365. We are interested in our communities, excited about the future and take pride in the work we do.

We are a values-driven organisation. We are looking for someone who can sign-up to working in a way that reflects our values, who builds respectful relationships and who delivers great results for our customers.

Click here to find out more about our values and what we do.

The Opportunity

Reporting to the Head of Brand and Insights, the Senior Digital Marketing Lead will drive the organisation’s digital marketing stream, defining and delivering the strategies and taking accountability for planning and execution of all digital communications across various channels.

You will have the opportunity to provide specialist digital marketing advice, upskilling internal teams in digital capability as well as overseeing the coordination of TasWater’s paid search and organic search optimisation. You will have responsibility for the overall content strategy, including calendar planning for socials and developing different content for different channels, as well as all paid digital advertising activity. Additionally, you will manage the strategic use of analytics and work closely with the Customer Experience team, looking at the digital experience and how you can make it more seamless, integrated and easier for the organisation to connect with the customer on a number of levels.

To be successful for this role you will have a background in digital marketing, and be experienced in program management and delivering campaigns from start to finish. You will also have experience working with Salesforce Marketing Cloud (or equivalent).

You are comfortable with aligning campaigns and content to brand strategy and are excited about the opportunity to help TasWater become known for consistent, purposeful and relevant brand work. Your excellent communication and engagement skills will allow you to collaborate with your peers to build high-impact and integrated strategies, and you feel incredibly comfortable taking the lead on delivery. Qualified in digital marketing/communications (or similar) you will be comfortable tracking and monitoring outcomes and presenting to senior leadership on the challenges and successes of your campaigns and the impacts on the business.

This is a really exciting opportunity to join a growing team and play a key role in growing audience reach and engagement for TasWater. This role can be based at either Hobart, Launceston, or Devonport.

Why join the TasWater Team?

Our people ensure we achieve our vision to be trusted, respected and making a positive difference to Tasmania.

You can look forward to working in an exciting, stimulating workplace that provides a range of opportunities to make a real difference to the community. We encourage our people to grow their skills and careers in our unique, multi-industry environment, and bring their ideas and innovations to life. We understand the importance of work life balance and have included the specific flexible requirements specific to this role above. Health, Safety & Wellbeing is our number one priority, so if there are any specific flexibility or accessibility requirements not mentioned, please apply and we can consider these.

We want a workplace where people feel empowered to bring their full, authentic selves to work. We are committed to providing a workplace that actively includes and values contributions from any diverse characteristics, experiences and abilities. We look forward to hearing from you and how you would like to make a positive difference to our beautiful island.

If you’re not already living in Tasmania, this role could lead to the best move of your life. TasWater has many team members that have relocated from interstate and internationally in search of a better way of living. Tasmania gives you the time and space to do what you've always wanted to do. You will live and work in a place where you feel part of a safe and welcoming community, plus experience a world-class urban environment, mild climate, amazing natural spaces, and an innovative business and arts community. Tasmania is a place you can really thrive, no matter at what stage of your career you are at.

How to apply

The recruitment for this position is being undertaken by our recruitment partner, Davidson.

You can find out more information and apply here. For any questions not outlined in the PD or a confidential discussion, please contact Jordan Hartwig on 0424 987 522 or Carla Bent on 0422 582 992.

Applications close on 10am 6 July 2023.

Please do not apply direct to TasWater.