Born in 1983 with a secret project that challenged us to reimagine luxury automotive, Lexus aimed to set new standards of production and aimed to build luxury automobiles that would outshine the world's best.

Today, the Lexus vision is simple - to create amazing. We believe real luxury is never superficial, but thoughtfully considered and gracefully delivered. It feels engaging, exhilarating, and deeply personal. Not merely personalised in the sense of product features, but genuinely compassionate. It's expressed through imaginative technology that's both effortless and intuitive. It's omotenashi that exceeds expectations with heartfelt hospitality. And its meticulous craft and refined elegance that captivate the senses. By making luxury personal, Lexus will authentically create happiness in motion.

We are committed to reducing our carbon footprint and striving towards a sustainable future. Grown from our genuine respect for the planet, we believe our actions can have a positive and lasting impact.

At Lexus, we strive to create an inclusive workplace that supports everyone reach their full potential. We do this through a long-term strategy supporting a network of 28 Dealers nation-wide, challenging projects, exciting experiences as well as various development and recognition opportunities.

What you'll contribute to

An exciting opportunity for a Senior Digital and CRM specialist to join Lexus Australia in a Max Term role for 12 months.

The Lexus Division is responsible for the planning, coordination, and execution of sales, aftersales, marketing, and strategy. Its goal is to deliver offerings that embody the highest standards of luxury, exceeding customer expectations to achieve sales volume, market share, and profitability targets, while also strengthening the Lexus brand.

This role is based in Port Melbourne with flexible work arrangements on offer.

How you'll make an impact

• Create and execute comprehensive CRM strategies to drive customer acquisition, retention, and engagement, ensuring alignment with overall business goals. Work closely with marketing, sales, and service teams to design and implement data-driven campaigns that strengthen customer relationships and enhance brand loyalty.
  
• Plan, execute, and manage multi-channel CRM campaigns, including email and direct mail, ensuring they are personalized, on-brand, and impactful. Analyze campaign performance metrics, identify areas for improvement, and deliver actionable insights for optimization to drive measurable business results.
  
• Manage customer data within CRM systems, emphasizing segmentation, compliance, and utilizing data insights to develop personalized communication strategies. Collaborate with data analysts to interpret customer behavior trends and refine engagement tactics that improve customer experiences and drive conversions.
  
• Cultivate long-term customer relationships by providing personalized experiences through the Lexus owner benefit program and targeted communications. Proactively address feedback to improve customer satisfaction, retention, and advocacy, all while upholding the luxury brand image. Work closely with internal teams and external agencies to ensure CRM initiatives align smoothly with wider marketing efforts. Build strong partnerships to support strategic planning and campaign execution that reflects Lexus' premium standards.
  
• Provide regular reports on CRM campaign performance, key metrics, and ROI to senior leadership. Conduct A/B testing and explore new approaches to optimize customer touchpoints, driving better results in customer engagement. Stay informed on industry trends, evaluating new CRM tools and technologies to improve the efficiency and effectiveness of customer engagement strategies. Implement innovative solutions to ensure Lexus continues to lead in delivering exceptional luxury experiences.

Your attributes - If you've got one or more, we'd love to hear from you!

• A degree qualification or equivalent experience.
  
• Over 5 years of experience in CRM management or account management, ideally within the automotive, retail, or similar industries.
  
• Experience in digital marketing and CRM with demonstrated success in executing effective CRM campaigns.
  
• Proficiency with CRM platforms and email marketing automation tools (e.g., Salesforce, etc.).
  
• Familiarity with data analysis and reporting tools (e.g., Google Analytics, etc.).
  
• Strong understanding of customer segmentation, journey mapping, and personalization strategies.

Lexus Benefits

As the luxury mobility brand within TMCA, Lexus Australia is well-recognised for offering:

• Fully maintained motor vehicle including fuel
  
• 14% superannuation with subsidised income protection, life and total disability insurance
  
• Annual contribution to your private health insurance worth over $1800
  
• Significant family vehicle lease and purchase discounts
  
• Flexible hours and workspaces, with a hybrid of working from home and in the office
  
• Wellness facilities - free onsite gym, end of trip facilities
  
• Free car parking and discounted onsite cafe
  
• Free onsite primary school holiday program
  
• 10 days paid domestic and family violence leave
  
• Genuine career development: promotions, rotations, study assistance, paid study leave and paid professional membership
  
• Paid volunteer days to support your community and matched giving program
  
• 26 weeks paid primary carers leave, 8 weeks paid parental leave for secondary carers and superannuation paid on unpaid parental leave

Make your impossible, possible & apply today!

You're welcome to find out more by visiting our careers page: www.toyota.com.au/careers. Applications close COB 13th February 2025.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. When you apply, please tell us the pronouns you use.

We are happy to adjust the recruitment process for your accessibility requirements, so please let us know during the recruitment process if there are any reasonable adjustments you may need during the interview process and your preferred type of communication, and we will be in touch to discuss your requirements.

We don't require a cover letter or selection criteria to be addressed.

Come with us and help create the future.