Hi! We're UW. We’re on a mission to take the headache out of utilities by providing them all in one place. One bill for energy, broadband, mobile and insurance and a whole lot of savings!
We’re aiming to double in size as we help more people to stop wasting time and money. Big ambitions, to be delivered by people like you.
Got your attention? Read on…
We put people first. It’s all about you.
Having spent the past 18 months defining our ‘challenger brand’ strategy and a new creative identity, we are moving into a crucial implementation phase in 2025/26. We first need to bring the brand to life for our employees and Partners who are critical in delivering the new strategy to our external audiences, and then for our customers, media, investors and the public.
UW’s Brand Director will be on parental leave from June 2025 and so we're looking to find a Brand expert to oversee continuity of the new strategy and its effective adaptation and delivery into operational and marketing plans. This is a fixed term contract from mid/late May 2025 – July 2026.
To be successful in this role you’ll need:
- Experience of leading strong brands through brand transformations and other significant periods of change. (Experience working on challenger brands extra helpful.)
- A proven track record in delivering great business outcomes - confidently managing multiple demands and priorities through your strong business acumen, people and project management skills.
- Commercial acumen with a proven understanding of how brand contributes to the bottom line, a relentless focus on effectiveness and a first-class track record of managing media activity and budgetary control.
- The ability to energise stakeholders and the broader organisation. You work hard to engage and inspire your colleagues, and go out of your way to understand what makes them tick. You can influence and galvanise senior stakeholders, and provide clarity and direction to people of all levels. You’re empathetic and build partnerships internally and externally based on trust and performance.
- Strong strategic, creative and editorial judgement and a laser-sharp eye for detail.
- A pragmatic approach to problem-solving, a high degree of initiative and bias to action.
We work together. Your team and the people you will work with…
The Brand Director leads a team of ~20 brand, comms and creative professionals and manages a substantial budget. Reporting into the Chief Growth Officer, this role is our executive brand champion, influencing executive and non-executive stakeholders and working with cross-functional teams to create cultural alignment and deliver a brand that powerfully accelerates UW’s growth.