For more than 30 years WesTrac has set the benchmark in equipment management solutions, providing customers across Western Australia, New South Wales and the Australian Capital Territory. As one of the largest authorised Cat equipment dealers in the world, WesTrac provides customers with a wide range of machinery and construction equipment as well as comprehensive whole-of-life management solutions. With more than 3,300 staff and 190 apprentices, WesTrac is dedicated to creating and delivering outstanding value for our employees. Let’s do the Work.

MARKETING SPECIALIST – Newcastle

About the role

We have a unique opportunity for a data-driven Marketing Specialist to join the Marketing & Customer Experience Department at our state-of-the-art facility in Tomago, just outside Newcastle as our preference, although we would be flexible if the perfect candidate is in Sydney and based at our Casula Branch.

In this position you will deliver targeted digital content aligned with our campaigns and online tactics to deliver customers a personalised experience.

Working with best-in-class digital programs to develop new prospects and nurture them through our customer lifecycle - from unknown prospect to fanatically loyal customer. You’ll be responsible to see the strategy end-to-end from design and implementation, to reporting and next-step planning.

The position is part of the Digital Experience Team but will closely collaborate with the Go-To-Market team and other internal business units.

Join our fun and creative team. WesTrac has invested in advanced marketing technology and you’ll help us deliver on the vision.

This position will be available on a permanent full-time basis, working Monday to Friday.

Key Responsibilities

• Campaign execution using your insight to optimise customer journeys
• Run A/B tests for email campaigns and landing pages to optimize performance
• Analyse automation results and develop best procedures for our marketing automation
• Ideate and execute various email marketing campaigns
• Collaborate with team members to work on the design and copy/content
• Identify different segmentation criteria based on audience behaviour, demographic, geographic, psychographic characteristics, etc.
• Transactional customer journeys – i.e. forgot password, haven’t logged in for a while

Skills & Experience

• A highly organised, self-starter with excellent attention to detail and time management skills.
• Adaptable to new systems
• Experience using marketing technology to engage customers, eg digital marketing, especially email, chat tools.
• Tertiary qualification with Marketing and technology focus or demonstrated prior experience within a Marketing environment
• Resilient nature with an investigative and problem solving mindset
• Sound understanding of data-driven digital experience
• Top-notch verbal and written communication skills
• Team player who thrives on challenges

Benefits

• Competitive salary and benefits scheme
• Company funded income protection
• Flexible work arrangements
• Purchased leave
• Discounted private health plan
• Fitness passport
• On-boarding and welcome day at our head office in Newcastle

Apply Now

If you believe you have the skills and experience to succeed in this role, please submit your cover letter and resume for consideration via the link.

For further information regarding this role, please contact our Recruitment team on 1300 797 028. Job Number: 879701.

Successful applicants will be required to complete a satisfactory National Criminal History Check as part of the recruitment process.

At WesTrac, our primary focus is our people. As we look to the future, we’re focused on harnessing the best talent and providing them with the support they need to achieve success. WesTrac is a member of the Diversity Council of Australia and recognise the value of and strongly support the principles of equal employment opportunities in the workplace and are committed to continue to build our workplace culture.