Data Science & Analytics Lead

• Be involved in progressive, industry leading work whilst enjoying flexibility.
• Work with a passionate team to break new ground together
• We champion collaboration, overcome challenges & define limitations

About us

Cartology is the Woolworths Group's stand alone media business and the exclusive media partner to Woolworths Supermarkets. As retail media continues to grow, so does the Cartology business!
Customer behaviour is changing. Shoppers have more choices than ever before - both in the way they shop, and how they consume media. With all this choice, it's harder than ever for marketers to reach audiences at scale and grab their attention.
Cartology delivers data-led marketing solutions, putting insights and customers at the heart of everything we do. By combining rich customer insight with our omnichannel media ecosystem, we ensure brands reach customers at the moments that matter most.
We operate in a fast paced, nimble environment with professionals who work collaboratively to achieve market leading outcomes. Joining the Cartology family gives our talent the opportunity to be part of Australia's most trusted brand and allows us to offer unparalleled career opportunities.

The Opportunity

This role will leverage Woolworths data assets and work with the wider Woolworths group to develop a world class retail media analytics capability. You will provide complex analysis and deep dives to Cartology clients using ML and advanced analytics techniques.

Drive the analytics roadmap and manage teams/relationships to provide reliable recommendations and activate brands to achieve goals in effective ways. The role acts as analytics expert and retail media expert to drive analytics innovation to grow the business.

A typical day would involve:

• Understand Cartology Clients’ marketing needs and objectives and design, deliver and present solutions that provide insights and recommendations on media campaign planning, ad efficacy and conversion performance.
• Continuously look for advertising opportunities in data, model outcomes and highlight them to sales, marketing, product and clients to improve campaign planning, effectiveness, product & brand targeting, performance and ROAS outcomes.
• Responsible for stakeholder management and partnering across the wider Cartology team and Woolworths business to ensure models and analytics are understood and used in the right way to create incremental impact on the advertising business growth
• Create test & lean methodologies to fully understand the impact of Cartology media assets on campaign performance in both the short and long term
• Drive strategy to build and maintain state of the art ad campaign attribution models, segmentation, targeting and optimisation models

Who we are looking for

We are looking for a hands-on lead with demonstrated ability to influence, establish and maintain strong relationships with senior management, sales teams, internal stakeholders and external clients

In addition:

• 5+ years of hand-on analytics experience (developing models, feature engineering)
• Ability to grow and manage an analytical team
• 7+ years experience in Python (or R) and SQL
• Demonstrable experience in using SQL for advanced analytics
• Ability to translate data to digestible insights for wider business understanding and influence.

What’s in it for you

• Develop your career in an organisation that gives you the time and space to think creatively and strategically
• Feel supported and empowered by your leaders
• Work in an environment where we deliver together through problem solving, action and purposeful focus
• A truly unique opportunity to be involved in creating, shaping and leading the new retail media industry.
• Join Australia’s pioneering retail media organisation where there is ample opportunity to develop and grow
• Backed by the Woolworths Group, you are joining one of LinkedIn’s Top 25 Companies Australia 2022 and we are recognised as a WGEA Employer of Choice for Gender Equality, Work180 Endorsed Employer for all women along with Australian Workplace Equality Index for LGBTQ workplace inclusion
• Ability to bring your whole self to work and access wellbeing benefits that centre on your mental, financial, social, physical and community health
• Team benefits include access to discounts in our supermarkets and liquor partners, novated leases, share purchase plans, reduced insurance products, entertainment, theme parks, cinemas, lifestyle and other attraction discounts
  

Grow with the Group

Woolworths Group has announced it will be requiring Australian team members to be fully vaccinated against COVID-19 (subject to medical and religious exemptions).

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can follow us on LinkedIn or see more opportunities via www.wowcareers.com.au.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes. #LI #work180