What we're like

At BIG W everyday’s a big day. For you, this could be the start of something big.

There are over 15,000 of us, in the biggest cities and the tiniest towns. And each of us has an important role to play to help make a real difference for families by providing real value, real solution and real care.

If you have a passion for designing and delivering great customer experiences; a desire to join BIG W's journey to become a purpose led digital retailer enabled by a great store network and if you’re looking for a place to develop, you could be who we’re looking for.

• Strategic contribution within marketing enabling BIG W’s transformation
• Great career development with supportive leadership
• Innovative & flexible work culture

The Role

The Head of Retail Marketing brings the BIG W brand and customer plan to life through partnering with the business to develop & deliver marketing programs that meaningfully contribute to BIG W’s customer value perception. In this role, you will lead and work closely with cross-functional teams to enable market-leading delivery of omnichannel marketing programs that drive trade, traffic and demonstrate value for the BIG W Business and our customers.

• Lead the end-to-end development of BIG W’s Trade and Value marketing strategy - ensuring alignment with the broader Marketing plan and overall business strategy and objectives
• Define and manage key Trade and Value programs within the broader BIG W Marketing plan, and how these programs are executed across all paid, owned and earned media
• Establish the Trade and Value team as a customer 1st business partner responsible for activating the promotional cycle across channels; and in doing so, is valued by core partners across the BIG W business
• Leverage customer and category insights to collaborate and partner with cross-functional teams to develop a compelling, customer 1st marketing plan that seamlessly integrates into to the Customer Plan
• Continuously monitor and analyse market trends, competitive landscape, and customer insights to identify opportunities to stimulate trade, and fine-tune BIG W’s Retail marketing program and executional tactics
• Lead cross-functional post program implementation reviews to drive continuous improvement and demonstrate meaningful contribution to commercial outcomes through marketing effectiveness
• Collaborate with a broad mix of external stakeholders such as advertising, media and PR agencies; ecosystem partners and vendors to drive effective delivery of retail marketing initiatives
• Partner closely with the Commercial team, Customer Insights & Strategy; and the Brand & Destination plus Customer Engagement marketing teams to execute a clear customer strategy that leverages all relevant touchpoints & channels across the broader Brand & Marketing ecosystem
• Shared accountability with the MLT to effectively manage a cost centre including core accountability for Trade & Value programs, and to drive supplier contributions through Cartology to marketing to offset costs
• Coach and develop a team of marketing professionals with clear development plans, cohesive ways of working and succession planning in place; while role modelling behaviours that reflect ‘better together’

What's in it for you?

• An attractive remuneration package including base, super and bonus.
• Opportunity to collaborate with some of the brightest and best minds in Australia both across BIG W and Woolworths.
• Opportunity to join the most engaging team in the business.
• Tech options - Woolworths is the largest employer of Google Apps in Australia, are early adopters of Agile and have BYOD options too.
• An exciting career - as our business grows, so do the opportunities for our people.
• Flexibility and work-life balance policies that will help you thrive.

About you

• Previous experience as a senior marketing lead for a successful retail business
• Extensive experience partnering with senior teams across strategy development, project planning and delivery
• Considerable experience building and managing complex stakeholder relationships and strategic partnerships
• Extensive experience as a known and trusted partner in a fast paced retail environment

KPIs

• Sales
• Traffic
• Campaign effectiveness
• Relevant NPS / VOC metrics
• Voice of Team
• Voice of Supplier
• Talent & Succession Pipeline

Joining the Group

As part of the wider Woolworths Group, we care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn #LI #work180

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. BIG W is not responsible for any fees related to unsolicited resumes.