About Us
BWS is the leading convenience drinks brand with over 1200 stores nationally. We pride ourselves on providing exceptional customer service to our customers and are passionate about the products that we sell. Endeavour Group develops and offers our customers an exciting and ever-growing portfolio of Exclusive Brands.
The Opportunity
If you want to be part of a dynamic and creative digital team where you will work across all disciplines of digital then BWS is perfect for you. We pride ourselves on being a team of commercial thinkers that drive innovation and business results. We care deeply about our team and focus on providing the right level of training and support to nurture and grow them into Australia’s most innovative and inspiring digital talent.
The CRO Specialist is responsible for enhancing the end-to-end customer shopping experience by leveraging data and delivering on revenue targets. You will manage the conversion rate optimisation strategy, roadmap and experimentation plans of the BWS website and app.
Your focus will include, but not limited to:
● Supporting the development, management and delivery of the eCommerce strategy for BWS website and app.
● Implementing A/B and multivariate tests including planning and reporting.
● Building audience segmentation traits for personalisation and retargeting to increase qualified site traffic.
● Working closely with the Insights team to analyse performance data, metrics, and make optimisations based on the analysis.
● Continual evaluation and improvement of test campaigns through data-driven insights and KPI focused analysis.
● Assisting the eCommerce team with building campaign promotions on the website.
● Present test insights, wins and losses to inform business decisions and the overall roadmap.
About You
Ideally, you will have a minimum of 3 years CRO experience in a similar role with a proven track record of exceeding business KPIs. You will have an affinity for reinventing the customer shopping experience and contribute to building digital retailing 2.0 for BWS.
In addition, you will have demonstrated experience managing and optimising online behavioural traffic with the following skills:
- Strong experience with personalisation and testing platforms, ideally Audience Experience Manager, Adobe Target, Google Optimize or Optimizely.
- Experience with DMPs and audience segmentation tools, ideally BlueKai Oracle and Adobe Audience Manager.
- Data driven background, with an understanding of data validation tool, ideally Adobe Analytics or Google Analytics.
- Hands on experience with customer behaviour platforms (Full Story, Hotjar, CrazyEgg, etc).
- Can-do attitude and proactive approach to problem solving.
Grow with Endeavour Group
Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.
As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future – for our customers and for each other.
We’d love to hear from You
If you meet a number of the requirements, but not all, we encourage you to submit your application.
You can learn more about working with us on LinkedIn or via www.wowcareers.com.au #LI #work180
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.
