Job Description
About Interactive
Accenture Interactive—a new breed of agency that’s all about the Experience. For us, customer experience is not an add-on; it’s foundational to who we are and how we empower our clients. As the world’s largest, most disruptive agency, we drive lasting growth for clients by helping them design, build, and run meaningful experiences that make people’s lives better, more productive, and more meaningful. We do this in three ways: by transforming organizations through standout products and services; by building and delivering award-winning campaigns so brands can engage and communicate creatively with customers at scale; and by using our top-notch skills to pilot, integrate, scale, and run the platforms that underpin the world’s greatest experiences. Visit us here to learn more about what makes us the Experience Agency.
About Spark44
Spark44 is a new type of agency and have partnered with Jaguar Land Rover globally for more than a decade.
We’re not an in house department; we’re a separate business with a specialism in automotive and luxury goods. We are Demand Creation Partners. That means we work across all platforms with a clear customer journey strategy. From the point of Intrigue, through an inform stage, close of sale and delivery of the on-going relationship.
Role Overview:
The Copywriter is responsible for translating creative direction and copy from creative briefs into engaging and effective copy concepts. The Copywriter needs to be able to think conceptually and creatively; being competent and comfortable in producing long-copy communications across a wide range of digital, social and offline media, including video, eDMs, websites, blogs, online adverts and brochures.
The Creative Team interacts closely with Account Management to understand business objectives and audience demographics and demonstrate the creative approach within the project team.
To develop and deliver creative solutions that strengthen Jaguar Land Rover market distinction and leadership position Increasing consideration for Jaguar Land Rover vehicles in all mediums: ATL, digital marketing (OLM, Rich Media), web properties (Landrover.com.au, Jaguar.com.au, landing pages, microsites), mobile and apps, social and CRM. These properties are key to perceptual change and lead generation. Partnering and collaborating with the local clients and partner agencies to ensure the global, creative output gets executed with excellence.
Responsibilities
Writing clear, persuasive and original copy
Must demonstrate continuous creative thinking, with lots of imagination, inspiration and ideas
Responsible for articulating and defending creative choices
Promote continual creative improvement and actively contribute to a culture of innovation, excellence and accountability
To act as a consumer advocate to fully understand our communications and digital experiences from the consumer perspective.
To develop solid client relationships and become a trusted partner
Qualifications
Qualification
Degree or equivalent
3 + years of relevant experience
Skills and Experience required:
Acute attention to detail
Familiar with concept development
Able to write within brand guidelines and a defined tone of voice
Ability to write copy for SEO purposes
Ability to turn sometimes complex technical content into easily understood and engaging copy
Experience in social media writing, including blogging
Strong client facing communicator, confident in asking questions and leading client copy-briefing calls
Excellent presentation skills and communication abilities at all levels of both internal and client organisations
Happy working in a fast paced, deadline driven environment across multiple projects
Strong aptitude to team work and building solid relationships with creative and account teams
Strong critical and analytical thinking skills
Luxury automotive experience strongly preferred, other automotive experience welcomed
Strong ability to prioritise work based on short and long-term needs
Passionate about getting others involved and having fun along the way
This position is Sydney based, as such applicants should reside in Sydney or nearby.
Salary range : 90,000 +
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 569,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
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