About Woolworths Group
Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.
The Role
Lead the tone and grammatical execution of all written content - including Fresh Magazine, Fresh Ideas Kitchen (digital), Social and digital content
Key requirements of the role
- Ensure consistency of tone and copy for Fresh Ideas Magazine, Fresh Ideas Kitchen (digital) and all social and digital content
- Lead best in class grammatical execution of content
- Lead tone of voice for all Woolworths branded content, with a deep understanding of the brand framework and personality cues
- Have reasonable understanding of the legal requirements of representation of claims within content and consult, where necessary, the WW legal team
- Have reasonable understanding of viable nutrition claims to be made within content and engage the appropriate nutrition representative to ensure content complies with Woolworths standards
- Work with brand expression to understand brand-appropriate tone and expression throughout our owned assets
- Support the definition within the content playbook and opportunities to flex brand-approved language for specific platforms - e.g Instagram
About you
- 5+ years experience in a sub or chief sub role leading the editing of customer-facing assets
- Ability to articulate the written identity of the brand to relevant stakeholders
- Ability to understand the strategic direction of the business and incorporate ambitions into the design identity
- Proficient in InDesign or a similar application with an ability to trouble-shoot any program-related problems
- Ability to work under agile deadlines to meet social deadlines
- Ability to work collaboratively and contribute to overall content ideation
- Ability to manage a sub editor and support learning and growth
Grow with the Group
Woolworths Group has announced it will be requiring Australian team members to be fully vaccinated against COVID-19 (subject to medical and religious exemptions).
As an inclusive, team-first company, our people are at the core of everything we do.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.
As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.
We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.
We’d love to hear from You
If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI #work180.
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.
