About us
As part of the newly formed Business Accelerator within the Woolworths Group, we are currently building a new customer proposition focused on digital convenience. Currently in incubation mode, we are working hard to shape the proposition and build a team to execute on it. With the full backing of the Woolworths retail network and resources, this venture is set to change the way Australians shop for their everyday needs.

We are a small team with big ambitions. We are building a team of people who know how to be themselves, have fun and love what they do.

About the Role

We’re looking for a Copywriter & Content Specialist who will be the ideas-lead on our engaging campaigns, as well as defining our tone of voice across all customer-touchpoints.

You will need to be an eager and fast learner and a passionate creative. You will need to represent our brand values and tone of voice across all channels and customer segments.

Some of what you’ll be doing:

• Ideation, planning and conceptualization for creative campaigns based on business objectives and overall marketing strategy
• Developing and defining our tone of voice for all customer communications that aligns with broader brand framework and customer value proposition
• Working closely with agency to optimise website and app using best in class SEO and ASO tactics.
• Copywriting for all marketing tactics with our tone of voice, including emails, landing pages, push notifications, app content and collateral
• Monitoring and responding to all community enquiries/concerns/comments via social media
• Ideation and scheduling of engaging social content in accordance with brand values and current internet/popular culture
• Lead content related discussions with digital media team to ensure content is relevant for time of day and to specific audience segments
• Driving local community engagement by reaching out to social community groups
• Creating and executing social media strategy across all channels, engaging target audience with relevant brand communications and growing our follower-base
• Developing an Influencer program that drives awareness leading to purchase
• Working closely with CRM to drive A/B testing strategy
• Working closely with Customer service team on developing customer responses adhering to tone of voice
• Reporting on social media engagement metrics, including but not limited to influencer and creative effectiveness
• Manage and be the lead for all creative agency projects

What we’re looking for:

• 3+ years experience in a marketing or creative-related role, preferably within an e-commerce environment or Creative/Production agency
• Experience working with creative agencies or production agencies
• A strong copywriting background
• An understanding of SEO and ASO (App Store Optimisation)
• Experience working on large-scale, multi-channel campaigns including creative deliverables
• Tertiary Marketing qualification desired
• Ability to work under pressure, meet tight deadlines and juggle multiple responsibilities
• Strong attention to detail
• Work collaboratively across the team but can also tackle projects independently

We are looking for someone who is either experienced in a similar role or willing to take a big leap into their future career as a company builder . We are based in Surry Hills, so you won’t miss out on Oat Lattes if that’s your thing. If we sound like your sort of company, be quick and let us know why. #work180 #LI

Grow with the Group

Woolworths Group has announced it will be requiring Australian team members to be fully vaccinated against COVID-19 (subject to medical and religious exemptions).

As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.

We’d love to hear from You

If you meet a number of the requirements, but not all, we encourage you to submit your application. You can learn more about working with us on LinkedIn or via www.wowcareers.com.au. #LI #work180.

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.