The AFL is Australia’s premier sporting organisation supporting a constantly evolving national competition. Our purpose is to progress the game, so everyone can share in its heritage and possibilities.

We have a strong workforce presence in most States and Territories of Australia including Northern Territory, QLD, NSW / ACT, Victoria and Tasmania.

As the AFL industry continues to grow and evolve at both the elite and community levels, we are focused on ensuring we attract and retain great people in both permanent and casual roles at all levels and within all areas of our industry.

Importantly, we aim to reflect the communities where our game is played by recruiting locally where possible to strengthen our connection to the ‘grassroots’ of our game. We are also fortunate to have hundreds of passionate volunteers within our industry, offering their time and expertise to help grow our game.

The AFL's purchase of Marvel Stadium in Docklands, Melbourne, further diversifies our workforce with more than 1000 casuals employees to make every moment matter for our fans and customers.

Position Overview

This role is the driving force behind helping deliver strong Commercial outcomes for the Marvel Stadium Meetings and Special Events (MASE) business unit. Working within the broader Precinct Commercial team, the role will manage inbound and outbound business development opportunities focusing on maximizing activity within the Stadium 365 days a year.

This role will grow and evolve over the coming 12-18 months and presents an exciting opportunity for someone to come in and see the Precinct evolve through redevelopment and work with the Precinct team to shape the strategy around how we deliver best in class MASE and Precinct events into the future.

Key Responsibilities

• Manage a pipeline of event opportunities with a view of maximising usage of the Stadium 365 days a year
• Work with the Precinct Commercial Lead to develop the go to market strategy for the MASE offerings following the redevelopment slated to be completed in May 2023.
• Manage a Commercial revenue target per quarter to ensure that the MASE business is meeting it’s expectations year round
• Lead the sale and negotiation process with the owners and promoters of MASE events in order to secure their business.
• Manage the contracting process for MASE events and ensure contracts are approved and executed
• Help coach the Functions Sales & Event management team tactically and by example to allow them to secure and deliver functions and conferences.
• Manage the coordination of the venue’s event diary for all non-match day events, functions and conferences.
• Develop, maintain and grow a strong network of key leaders and decision makers in the conference, business events, sports and entertainment sector.
• Work with the MASE operational team to ensure the delivery of functions and conferences to highest industry standards.
• Keep abreast of and maintain contemporary understanding and knowledge of functions and conference industry trends.
• Liaise with relevant AFL staff to develop sales and marketing platforms for all areas of responsibility.
• Prepare a weekly written report for the Precicnt Commercial lead outlining all key departmental works in progress, achievements and commercial metrics
• Understand the venue’s occupational health and safety plan and procedures and ensure that all events being contracted understand and adhere by them
• In conjunction with the MASE Operational team Continuous development and implementation of venue operating policies and procedures.
• Represent Marvel Stadium and the AFL at industry conventions, conferences and meetings as and when required.

Our Ideal Team Member

• 3-5 years’ Experience working in a large-scale Venue in a Sales capacity
• Proven successful track record in venue sales
• Established network within the Business events industry
• Excellent communications skills
• Ability to lead and partner with sales and operational teams
• Ability to understand, manage and deliver budget requirements
• Working knowledge of Emergency Management and OHS systems
• Ability to work flexible hours, including nights and weekends (if necessary)
• Experience in high volume venue operations

OUR CULTURE

www.afl.com.au/careers/our-organisation

THE PERKS

• We believe in a Healthy Mind, Healthy Body and Healthy Workplace and our staff have access to an extensive Health and Wellbeing program
• My Development – all employees have access to the AFL’s My development program which consists of on the job training, coaching and mentoring and formal learning.
• AFL Staff Footy Memberships – easy access to the game, staff can share these with family and friends
• My Benefits – staff have access to over 350 discounts with some of the biggest retailers and the AFL’s Corporate Partners
• Play Your Way – A flexible approach to your working life