Manager, Marketing - Digital App Optimisation
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With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
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The Manager, Digital App Optimisation is responsible for maintaining and optimising the digital application journey of Consumer, SBS & Corporate customers for both Australia & New Zealand markets.
Reporting to the Director, Acquisition, Australia and New Zealand, this role will suit someone who enjoys a diverse, fast-paced team, focused on building the future of American Express by driving results. The successful candidate will bring a strong customer first mindset with proven experience delivering digital innovation, to continue our advancement in and focus on digital capabilities.
Key responsibilities include:
- Proactively drive optimisation initiatives and performance metrics to drive efficient acquisition growth at the point of application
- Lead long term strategic projects and on-boarding capability enhancements in collaboration with key stakeholders across technologies, product, credit risk and servicing teams
- Proactively manage third party vendor relationships designed to improve the on-boarding process
- Develop, forecast and prioritise conversion rate optimisation initiative roadmaps for the eApplication experience in partnership with key stakeholders to drive Acquisition KPIs
- Implement the Acquisition offer strategy to enable limited time offers and product refreshes
- Drive the digital end to end and paper-off strategy for applications across A/NZ
- Maintain market awareness of both competitors and technological advances to analyze, plan and develop future strategic plans for acquisition.
Preferred Qualifications
- Seasoned marketing professional with extensive direct marketing and digital experience
- Drives results through strong people leadership and general management, with a proven ability to inspire and engage
- Creates solutions to complex issues and implements strategies/approaches to drive business growth
- Creative thinker who is able to communicate new ideas, and convince others to support strategies and tactics
- Ability to drive results and innovation in a fast-paced, constantly changing, and complex environment
- Experience managing multiple stakeholder relationships with strong influencing skills
- Superior analytical, creative and problem solving skills
- Strong project management skills
- Dynamic, positive and energetic attitude and work ethic
- Extensive knowledge of American Express Cards products, services and benefits, and/or understanding of the Financial Services Industry
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.