Content Designer

Woolworths New Zealand

Location: New Zealand

Job Type: Full time


  • Join one of Aotearoa's largest digital retailers and develop your skills and career

  • Base salary + grocery discounts + free parking + other benefits

  • 12 months fixed term role with hybrid and flexible working and supportive team culture

Ready to make an impact?

We’re looking for an experienced and passionate content specialist to join our Content Chapter for one year fixed term parental cover. You’ll be responsible for designing user-focussed, digital content for our loyalty programme customers across web, app and email. This role is part of our Customer Experience Practice, which includes our content, design and UX research teams.

You’ll be joining a fun and supportive team that celebrates unique perspectives, successes as well as failures (or “fail yays” as we like to call them), and learning and development. We also like to have a laugh, share food inspo, and connect together online and in person.

About the Role | Mō te Tūranga

You’ll be responsible for:

  • Designing and delivering content across the customer lifecycle for our loyalty programme, including user flows for sign up and onboarding

  • Driving awareness of and engagement with our loyalty programme across web, app and email

  • Creating content plans, wireframes and message hierarchies to deliver the right content at the right time

  • Writing clear and task-focussed product content that guides customers

  • Actively seeking out content opportunities to optimise and improve the loyalty experience

  • Using data and user insights to inform decisions and measure content performance

  • Advocating for content best practice to ensure content is accessible, useable and discoverable

  • Collaborating with designers, product owners and developers to design the best solutions for customers

About You | Mōu

You’ll love this role if you:

  • Can demonstrate experience creating customer-focussed content and user experience

  • Are curious and love creative problem solving

  • Have strong communication skills and can persuade and influence stakeholders, especially when it comes to advocating for customers

  • Are comfortable using content and design tools, like Figma and CMS

  • Have a continuous improvement mindset

Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ

Our purpose is to make Kiwis' lives a little better every day.

We’re friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value and, importantly, you’ll be working with a business that touches the lives of three million New Zealanders a week. We offer a diverse range of career opportunities across our ecosystem.


Cartology, Vineonline & CountdownX

Primary Connect

Wholesale Distributors Limited (Super Value & Fresh Choice)

We are proud to be a Work 180 endorsed employer for all women. View the great work we do.

Come as you are | Nau mai, whakatau mai

We’re an equal opportunity employer and are committed to the principle of equal opportunity for all.

We know content people come from lots of different backgrounds and have a broad range of experience, so don’t be put off if you feel like you don't “tick all the boxes”. Part of what makes us stronger as a team is the breadth of experience and knowledge that each new person brings, so we invite you to come as you are.

If you’re smart and good at what you do, let’s work together | Me mahi tahi tatou

PS - The title of this role has been changed for advertising purposes and as per the responsibilities of this role. The official role title is Content Specialist.

You’ve got this!