Who is QAL?

Queensland Airports Limited (QAL) is an accomplished airport operator which owns and operates Gold Coast, Townsville, Longreach and Mount Isa airports – connecting the Gold Coast and northern NSW, along with regional Queensland, to the rest of the country and beyond. We are an Australian-owned company with a vision to engage customers, connect communities and deliver exceptional experiences – and a commitment to delivering for the communities where we operate. QAL is formally recognised as a ‘Great Place to Work – Certified’ organisation – currently the only airport operator in Australia with this certification. QAL is dedicated to a target of net zero Scope 1 and Scope 2 emissions by 2030. With strong passenger numbers, terminal upgrades underway - there has never been a better time to join QAL.

What you’ll contribute to:

This Fixed Term Parental Leave backfill position (circa March – November 2025) reports directly to the Chief Commercial Officer and carries cross-functional responsibilities within the QAL business. The primary objective of this role is to oversee the digital assets of the commercial portfolio and drive revenue generation from these assets. Collaboration with teams such as Technology, Commercial Revenue, Marketing, Procurement and Business Intelligence is essential. The initial focus of this role will be on developing strategies and resources, identifying opportunities for further investment and resource allocation. This includes evaluating the composition of the Digital team and determining the appropriate balance between in-house and outsourced resources, as agreed upon with key stakeholders.

Myf joined Queensland Airports Limited (QAL) in early 2019 as a Marketing Manager. Myf shares her unique experience working with QAL below:

I love working for QAL because airports are a dynamic and exciting environment to work within. We have the fortune of sending locals off on holidays, and welcoming visitors into our vibrant regions. Queensland Airports fosters a culture of fun, creativity and teamwork, and is the perfect backdrop for building and nurturing invaluable relationships.

As the Marketing Manager, I am recognised for my hard work and feel well supported within my immediate team, and across the wider business. The work we do is different every day and I have the autonomy to bring new ideas to the forefront and lead key projects. I am incredibly proud to be a member of our progressive and talented Commercial Revenue team!

To be successful in this role, you will have:

• Over 10 years’ experience in Digital including senior leadership and strategy development
• Expert knowledge of digital reporting systems, tools and practices
• Demonstrated knowledge of CMS and website management tools
• Although this is not a digital marketing role, experience in marketing and CX measurement is essential
• Understanding and experience with booking engines, payment gateways and front-end development
• Experience across the full software delivery life cycle (planning, analysis, design, implementation, testing, deployment, and maintenance), including CI/CD pipelines.
• Experience working with diverse teams from development, testing, security, architecture, infrastructure to business and management
• Aviation/tourism/retail experience desirable but not required.

Key deliverables/responsibilities include but are not limited to:

• Lead delivery of new CMS project across five websites
• Drive digital innovation across the QAL business
• Work closely with partners in Commercial Revenue, Marketing, Technology, Procurement and Business Intelligence to define and prioritise digital solutions for QAL
• Develop the digital capability vision and map out the pipelines and programs of work for their technical delivery
• Plan, develop, and implement digital reporting tools with clear objective tracking. Ensure robust measurement plans are set up for digital commerce (i.e. carpark), digital media, social marketing and retail marketing activities
• Leadership in creating a digital-first culture where digital results are understood and celebrated by stakeholders
• Plan, develop, and implement a refreshed digital ecosystem, including establishment of leading practices in digital accessibility.

What we offer you?

This is an opportunity to be part of a progressive organisation with a great culture and assist in the transformation and growth of the business. Flexible working options are available for all employees. At QAL, we uphold the philosophy that the smooth integration of life and work benefits all. We call it ‘Living Well’.

QAL supports an inclusive approach and values diversity within the workplace. We aim to provide opportunities that allow individuals to reach their full potential regardless of their background, gender, age, work status, religious or cultural identity. Aboriginal and Torres Strait Islander peoples are encouraged to apply.

The successful candidate will be required to adhere to QAL’s Drug and Alcohol Management Plan (DAMP, which includes pre-employment Drug and Alcohol Testing and have the ability to obtain an Aviation Security Identification Card (ASIC).

Please obtain the position description here or if you are applying through Seek, please copy and paste this location into your browser https://qal.elmotalent.com.au/careers/QALcareers/job/view/222.