Employer branding · Digital Reach Campaign

Get your programs in front of more of the right women

A fully managed online ad campaign that puts your apprenticeships, graduate intakes, leadership programs, or a general hiring push in front of thousands of relevant women across the web. You give us the brief, and we take care of everything else.
How to get started
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What a Digital Reach Campaign does

A Digital Reach Campaign amplifies your employer brand to new audiences. It reaches relevant women right across the web, on the news sites, blogs, and apps they use every day, and brings fresh attention to the programs and hiring you want to promote. We design the ad, write the copy, set the targeting, run the campaign, and send you a report at the end.

More of the right people see your programs

Reach relevant women right across the web, extending your visibility to new audiences who match the talent you want to attract.

Promote the things you’re proud of

Built for bigger stories: apprenticeships, graduate intakes, returnships, women-in-leadership initiatives, or a general “we’re hiring” push.

Zero effort for your team

You approve the creative. We handle the design, copy, targeting, setup, and management from there.

See exactly what it delivered

A simple report after the campaign: how many people saw your ad, and how many clicked through.

Is it the right fit?

Great for

Launching or promoting a hiring program, such as apprenticeships, graduate intakes, returnships, or women in leadership
A general “we’re hiring” push that brings people to your WORK180 profile or jobs page
Amplifying an initiative or campaign to a wider audience

Better suited elsewhere

Promoting a single, specific job vacancy. For an individual role, a Newsletter Job Spotlight or Job Vacancy Campaign is designed for exactly that

This campaign is built for broad, brand-led reach, so it’s at its best with programs and initiatives that have wide appeal

What’s included

✓ A custom ad designed from a WORK180-branded template

✓ All campaign copy written by WORK180

✓ Audience targeting by gender, region, and any preferences you share

✓ Campaign setup, management, and monitoring

✓ One to two rounds of your approval before it goes live

✓ A performance report once it wraps, covering views, clicks, and click-through rate

How it works

1

Tell your account manager what you’d like to promote and where the ad should link.

2

We design the ad and write the copy.

3

You review and approve. Up to two rounds of changes are included.

4

We launch and manage the campaign for you.

5

You get a performance report once the campaign is done.

This is an awareness channel. It builds visibility for your brand and brings new, interested visitors to your WORK180 profile and roles, where they can explore everything you have to offer.

Good to know

How long does the campaign run?
Usually around two weeks. That gives the campaign enough time to build reach and gather meaningful results.
How often can we run one?
As often as suits you. Many employers run a campaign to coincide with a specific intake, launch, or hiring push, and others run them throughout the year to keep their programs front of mind. Your account manager can help you plan the right timing.
What do we need to provide?
Just the brief: what you’d like to promote, where it should link, your targeting preferences, and the dates. We handle the design, copy, setup, and management.
Can we promote a single job?

This campaign is built for programs and broader hiring pushes. For one specific role, a Newsletter Job Spotlight or Job Vacancy Campaign is designed for exactly that.

What will the report show?
How many times your ad was seen, how many people clicked, and your click-through rate.
What kind of results should we expect?
This is an awareness channel, so it’s about building visibility and bringing interested visitors to your WORK180 profile and roles. Clicks are people who saw your message and wanted to know more.

Ready to book your spotlight?

Get in touch with your Account Manager to secure your spot.

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