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March 25, 2021

Announcement: We’re making our commitment to ALL women even clearer

While words alone are not enough to change the world, it’s important to choose the right ones when communicating what you stand for. That’s why WORK180 has made a small but significant change to the title granted to the trailblazing organizations we work with; our Endorsed Employers for Women are now known as Endorsed Employers for All Women.

This change in title has been made to ensure that the thousands of women who trust us to help them find a workplace where they can thrive, know that the organizations we endorse are committed to tackling more than just gender inequity. Because for many women in underrepresented groups, these are just one of a multitude of barriers currently holding them back.

When job seekers see the WORK180 Endorsed Employer badge, they can be even more confident they’re applying for a role with a workplace dedicated to helping all women thrive.

But hasn’t WORK180 always been here for all women?

That’s right, and it’s important we make this commitment clear. Why now? As part of our continued efforts to empower every woman to choose a workplace where they can thrive, WORK180 is in the process of aligning our social impact goals with the UN’s Sustainable Development Goals (SDGs) for women.


Made up of 17 goals, the SDGs offer a comprehensive blueprint to achieve a better world for everyone. Our key focus is on goal 10 — which is designed to end all forms of discrimination — but our work impacts multiple SDGs, and each one requires complete clarity.

“Communicating with clarity is essential for humanity to attain a sustainable future.”

Amina Mohammed, United Nations (UN) Special Advisor of the Secretary-General


More about WORK180’s alignment with the UN’s Sustainable Development Goals

Without a goal, it’s hard to score. The clear targets and deadlines offered by the UN’s SDGs provide a universal way of benchmarking vital social and economic progress. And as WORK180’s mission is to empower every woman to choose a workplace where they can thrive, we already share many of these goals.

So while we have always helped our Endorsed Employers to set, measure, and track their progress in important areas such as gender pay gap and levels of representation in leadership, aligning with these goals will amplify these efforts even further.

“You can manage what you can measure. We are measuring the collective contribution of the Endorsed Employer network to the global goals so our WORK180 partnerships can be more intentional and impactful. In breaking down the different metrics to gender equity, it is apparent that equity can not be achieved without taking an intersectional lens. This is why we must measure and encourage hearing the women of ALL voices, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or other status.”

Steph Lam, Social Impact Lead & Customer Success at WORK180


Is the addition of the word ‘all’ in relation to the #AllWomen hashtag?

No. The update to the title for our Endorsed Employers has been made to clarify our commitment to the careers of women from all backgrounds and experiences, which has always been a priority for WORK180.

However, we recognize and support the use of the hashtag #AllWomen to raise awareness of the misogyny and violence facing women. As such, in order to avoid saturating the important awareness being raised, we will not be using the hashtag #AllWomen when sharing our news.

Turning words into action

As always, we’ll be keeping the world up-to-date with our work towards these goals on our social channels. So be sure to follow us on LinkedIn and Twitter for the latest updates.

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About the Author
Sophie Main is WORK180's Brand and Content Manager, with a background in business improvement and a determination to make the working world a better place. She regularly collaborates with diversity, equity, and inclusion (DEI) experts to create content that will help companies support the careers of all women.

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