Employer branding that gains, maintains, and drives diversity
WORK180 are specialists in establishing brands as employers of choice for women and marginalized groups.
In fact, our tools and services have helped to transform perceptions of organizations within even the most traditional industries. For example, in just 18 months, the mining giant BHP saw the number of women within their application pool increase from 10% to 45%.
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How do we help employers build brands that attract, retain, and nurture diversity?
The only way to build a brand known as a diverse and inclusive workplace is to become a diverse and inclusive workplace
This doesn’t mean being perfect. It means proving a company is genuinely committed to progress — and we help teams do just that.
💡 Four out of five global survey respondents said want to know what employers are actually doing to create a diverse and inclusive workplace.
The only way to build a brand known as a diverse and inclusive workplace is to become a diverse and inclusive workplace
This doesn’t mean being perfect. It means proving a company is genuinely committed to progress — and we help teams do just that.
💡 Four out of five global survey respondents said want to know what employers are actually doing to create a diverse and inclusive workplace.
While offerings such as our endorsement badge can instantly boost your brand to potential candidates, recruitment alone isn’t enough.
Our tools and services will help your team drive real impact, fundamentally changing the way women see and talk about your brand.
Want to know more about our approach? Download our info pack.
While offerings such as our endorsement badge can instantly boost your brand to potential candidates, recruitment alone isn’t enough.
Our tools and services will help your team drive real impact, fundamentally changing the way women see and talk about your brand.
Want to know more about our approach? Download our info pack.
From small teams making small changes to big brands making big moves, we help organizations make the right changes, in the right way — and get noticed for it.
For some this means instant endorsement and support. For others, it means using our specialist tools to first assess and address the biases and barriers currently holding back your brand.
From small teams making small changes to big brands making big moves, we help organizations make the right changes, in the right way — and get noticed for it.
For some this means instant endorsement and support. For others, it means using our specialist tools to first assess and address the biases and barriers currently holding back your brand.
Actively reach and relate to diverse audiences
While there’s work to be done to solve the so-called “pipeline problem”, the candidates you need are out there. Our endorsement and support helps brands reach these candidates in the right way, building trust and increasing applications from women within a wide array of communities.
Support applicants with inclusive hiring practices
An inclusive employer brand is all for nothing (and won’t last long) if candidates have an interview process packed with barriers and biases. Our expert tools and training programs help teams confidently address these issues and create positive candidate experiences your company can be proud of.
Provide a workplace where everyone can thrive
What makes the candidates you’ve worked hard to attract want to stay and say great things about your organization? We arm teams with the data, metrics, and expert knowledge they need to identify these strengths, improve on their weaknesses, and prove their company’s commitment to DEI.
Engage and inspire with real-life success stories
We work with women and allies to share their stories and collaborate in global campaigns that validate their employer’s commitment to DEI. It’s a powerful approach that engages audiences, changes perspectives, and proves what’s possible for women in your workplace (and the wider working world).
“The transport industry recognizes that it needs more women in the business. It’s great that we’re endorsed by WORK180 because it shows that we are doing something about it”
-Genesee & Wyoming
Tools to tell show the world your company cares
Forget lip-service and box ticking. We promote brands by helping them truly drive diversity, equity, and inclusion (DEI). Here are a few of our most popular elements of our offerings.
(Please note, those marked with an asterisk are only available to employers who meet our minimum standards for endorsement*)
Endorsement badge*
✔️ Globally recognized sign of a workplace committed to DEI
✔️ Validation of efforts from a trusted third-party
✔️ Can be leveraged across teams for internal and external branding
Endorsed employer profile*
✔️ Reach a diverse audience actively looking for opportunities
✔️ Communicate your offering in a way that resonates with women
✔️ Position your brand besides other proud changemakers
Employer feature stories
✔️ Written and promoted by our specialist storytellers
✔️ Reach and engage with women in a wider range of communities
✔️ Authentic employee advocacy that demonstrates and drives DEI
DEI assessment and report
✔️ View your employer offering through intersectional lens
✔️ Identify strengths and opportunities for improvement
✔️ Harness DEI data and tracking tools that can amplify your impact
Recruitment accreditation
✔️ Expert training to ensure hiring teams provide inclusive experience
✔️ Accreditation badge can be used to encourage applications
✔️ Available and encouraged for internal and external hiring teams
DEI knowledge sharing sessions
✔️ Listen and learn from other teams as an event attendee
✔️ Promote DEI awareness and advocacy by inviting wider teams
✔️ Host a session to establish your brand as a changemaker
“We partnered with WORK180 to show we absolutely do care about diversity, we are trying to make a change, and we are openly addressing the issues of under-representation that we know that we have in some of our areas”
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“WORK180 is really helping to attract the right people to our business and aids in our efforts to shape a diverse, transparent, and supportive organization. Our WORK180 page was heavily researched by our engineering candidates”
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Proudly supporting organizations dedicated to DEI
About WORK180
WORK180 helps organizations of all sizes and stages of their DEI journey to build and benefit from a truly diverse workforce.
We provide a wide range of expert tools, guidance, and (for eligible employers only) a globally recognized endorsement.