When completing the employee story nomination form (above), you’ll be asked to select whether you want your employee story format to be a set up as a social media carousel or as a long-form article.
A social media carousel consists of a number of slides that social media users can scroll through to read short snippets of information about that employee. This is a much shorter, visual option that typically receives great engagement rates on various social media platforms. This option is great for short, punchy stories with clear and concise messages.
A long form article is more of a blog type of format that will sit on the WORK180 website. We will post a short excerpt and image from the article onto our social media channels with a link to the full article. This option is better for employee stories that have a lot of information to convey, where there’s an opportunity to delve deep into the employee’s life story, career history etc. These types of stories typically enjoy high average time on page statistics.