Applying for a new role while pregnant & Women in transport
Submission deadline: 24 February 2025
First Publish Dates: 1-4 April 2025
Applying for roles while pregnant or on parental leave has long been a challenge for many women. Individuals are invited to share their stories of success and how finding the right employer made all the difference. Our bonus spotlight this month celebrates women in transport.
About the ‘Hired while pregnant’ campaign
We’re asking eligible Endorsed Employers to contribute to an article featuring real-world testimonials from women who applied for and secured roles within the organization while pregnant, or on parental leave. The purpose of this campaign is to highlight how women are supported at every stage of their journey.
Not only will the article help our community of women better approach their own career paths, but it will also let them better see your organization as a place where they could succeed.
Content to submit
Supply the testimonial from one woman within your organization that answers the below questions:
- Can you share your experience of applying for a new role or promotion while pregnant or on maternity leave?
- What challenges or hesitations did you face during the process, and how did you overcome them?
- How did your employer or team support you during this transition, and what made the experience positive or empowering?
- What advice would you give to someone considering applying for a new role or promotion while navigating pregnancy or maternity leave?
Word limit: maximum 400 words in total.
Your submission will also be published along with submissions from other Endorsed Employers. Here are some suggestions to consider to help yours stand out:
- How did your company’s support during pregnancy or maternity leave help you successfully navigate the hiring process?
- What barriers or stereotypes did you face, and how did your employer’s approach help overcome them?
- What positive impact did being hired while pregnant have on your career and work-life balance?
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Breaking barriers: How there women found their dream role while pregnant
- Hired while pregnant: Real stories of overcoming the stereotype
BONUS opportunity: Celebrating women in transport
In this month’s special spotlight, we want to raise the voices and experiences of women working across the transport industry.
Not only will the article help the women in our community feel that their experiences are seen and supported, but it will also let them better see your organization as a place where they could succeed.
The questions to answer
Supply the testimonial of one woman within your organization working in a transport-focused role:
- What inspired you to pursue a career in the transport industry, and what do you enjoy most about your role?
- How is the transport industry evolving to create more opportunities and support for women?
- What would you say to other women considering a career in transport but unsure if it’s the right fit for them?
Word limit: Maximum 300 words in total.
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Driving Change: How women are shaping the future of transport
- On the Move: Celebrating the women advancing gender equity in the transport industry
To submit your organization’s advocacy campaign contribution, complete the form below.
Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.