“By any other name” | Should you change your name at work?
Submission deadline: 17 January 2025
First Publish Dates: 3-7 March 2025
Whether the change is related to marriage/divorce, “anglicizing”, or gender-affirming this campaign ignites discussion on women’s workplace name changes. Through diverse insights and testimonials, it will empower women to navigate identity choices with confidence and authenticity.
About the “By any other name” campaign
We’re asking eligible Endorsed Employers to contribute to an article featuring real-world testimonials from women who have been faced with the question of whether they should change their names at work.
Not only will the article help our community of women better approach their own career paths, but it will also let them better see your organization as a place where they could succeed.
Content to submit
Supply the testimonial from one woman within your organization that answers the below questions.
- Please share the name you go by at work, any other names you have gone by or do go by outside of work, along with your pronouns, and role title. (Please only share what you are comfortable sharing. If there is a reason you don’t want to display a name, we don’t have to share it to still share your story.)
- Share the choice you were faced with around your name at work:
- What was your decision around this choice? Did you change or not? And can you briefly share your reasoning behind the choice:
- Do you have any advice for others facing a similar choice?
Word limit: maximum 350 words total
Keep in mind that we are looking to discuss both sides of the choice, those both for and against changing their name. Your submission will also be published along with submissions from other Endorsed Employers. Here are some suggestions to consider, to help yours stand out:
- Are there any Asian women in your organization who share both the romanization of their name, and their name written in its original writing system?
- Any women with highly visible personal brands who have gone through separation or divorce and had to decide between keeping their married name or returning to their maiden name?
- Any women in your organization who have changed their name to affirm their gender identity?
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Should you change your name at work?
- “By any other name” 8 women share their name journey
To submit your organization’s advocacy campaign contribution, complete the form below.
Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.