First Nations perspectives
Submission deadline: 21 March 2025
First Publish Dates: 5-9 May 2025
We want to acknowledge Reconciliation Week 2025 and share First Nations of perspectives on what this truly means in the contemporary workplace. This campiagn aims to create space for First Nations employees to share their joy and success, but also highlight the journey ahead and the opportunities for all employers and employees to continue to support them in this space.
About the First Nations perspectives campaign
We’re asking eligible Endorsed Employers to contribute to the campaign with testimonials from First Nations employees who would like to share their experiences and thoughts on reconciliation and what this means for workplaces.
The questions to answer
Supply the testimonial from one employee who answers the questions below. These questions may be adapted once the theme for 2025 is announced.
- How has your workplace supported you as a First Nations employee, and how has that impacted your career and well-being?
- Can you share an example of an initiative, program, or policy that has made you feel valued and included at work?
- What does reconciliation mean to you?
Word limit: Maximum 300 words in total
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Reconciliation Week 2025: The future of reconciliation in our workplaces
- Voices for Reconciliation: First Nations individuals share their experiences
To submit your organization’s advocacy campaign contribution, complete the form below.
Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.