Pride month and allyship in action & Women at work
Submission deadline: 25 April 2025
First Publish Dates: 2-6 June 2025
For Pride month, we want to celebrate stories of authentic allyship; what does this look like in the contemporary workplace? How are our LGBTQIA+ communities supported to thrive at work? We also have a bonus opportunity for women to showcase their work environments – from the home office to the co-working space to the construction site. We want to celebrate the diversity of women at work.
About the Pride month and authentic allyship campaign
We’re asking eligible Endorsed Employers to contribute to an article featuring real-world testimonials from individuals who identify as LGBTQIA+ speaking about their experiences of allyship in the workplace. We welcome submissions from these individuals and their allies to showcase both perspectives of why these relationship are so vital to creating safe, welcoming and supportive teams.
Content to submit
Supply the testimonial from one individual within your organization that answers the questions below. An individual and a chosen ally may complete these together:
- What does being an ally to the LGBTQIA+ community mean to you? (If answering as an ally, how do you demonstrate this in your workplace?)
- Can you share an example of an initiative in your organization that supports inclusivity and drives change for the LGBTQIA+ community?
- What advice would you give to others looking to become stronger allies and create a more inclusive environment?
Word limit: maximum 300 words in total.
Your submission will also be published along with submissions from other Endorsed Employers. Here are some suggestions to consider to help yours stand out:
- How does your current workplace support you compared to a previous workplace?
- How have ideas of allyship changed in recent years?
- How can allies and employers go ‘beyond the rainbow’ into authentic allyship?
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- What authentic Pride allyship looks like: Meet the individuals getting it right
- Pride allyship in action: How these employees found safe, inclusive and supportive teams
BONUS opportunity: Women at work: From the home office to the construction site
Women are taking on roles in more environments than ever before. This month, we want to celebrate our diverse work environments. From the home office, co-working space, construction site – or somewhere else completely unique – this is a chance to share what your work day looks like.
The questions to answer
Please supply one testimonial from a woman sharing her work environment and what her work day ‘looks’ like. For best engagement, please also ensure you upload 2-3 high-quality photos we can use.
- How has your role, whether in the field or office, offered flexibility that helps balance your work and personal life?
- What travel or work opportunities have you had in different locations, and how have they enriched your career or personal growth?
- Why is working in your specific environment (field, construction, office) meaningful to you, and what impact does it have on your career satisfaction?
Word limit: Maximum 250 words in total plus three photos.
Potential article headlines
(These are only examples and will depend on the actual content submitted).
- Women at work: Flexibility, travel, and purpose across diverse roles
- On-site and in charge: Celebrating women across work environments
To submit your organization’s advocacy campaign contribution, complete the form below.
Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.