What does ‘belonging’ mean in the workplace?
Submission deadline: 23 May 2025
First Publish Dates: 1-4 July 2025
Many are aware of the importance of diversity, equality and inclusion – especially on our workplaces – but what about belonging? This month we invite senior leaders to share their thoughts on the less spoken about concept of belonging in our workplaces and how we create this.
About the belonging at work campaign
We’re asking eligible Endorsed Employers to provide the testimonial from a senior leader within the business speaking about the concept of belonging for their teams.
The questions to answer
Supply the testimonial from one employee that answers the below questions:
- As a leader, how do you define ‘belonging’ in the workplace, and why is it critical to the success of your organization?
- What steps has your organization taken to foster a culture of belonging?
- How do you personally hold yourself and your leadership team accountable for creating a genuinely inclusive and welcoming environment?
Word limit: Maximum 300 words in total.
Keep in mind that your submission will be published along with submissions from other Endorsed Employers too. Here are some suggestions to consider to help yours stand out:
- When did the concept of belonging become something you explored as a leader and as a business overall?
- What challenges have you faced when focusing on belonging at work and how did you overcome these?
- Why is belonging the ‘next step’ for diversity and inclusion?
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- Belonging at work: The missing piece in the diversity conversation
- Beyond inclusion: Why belonging deserves a seat at the table
- The hidden power of belonging: Why it matters more than you think
To submit your organization’s advocacy campaign contribution, complete the form below.
Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.