Employee story nomination
Let your team’s stories inspire more women to choose a workplace where they can thrive.
The purpose of an employee story is to discuss the challenges faced and achievements attained by women and other underrepresented groups and share the support they have received from you as an Endorsed Employer.
These stories help people see what is possible.
Please use the form below to nominate an employee to feature in your story. We’ll then reach out to the employee with a short questionnaire. Once we have all the information we need, we’ll write the story and send it back to you for approval. Once approved, we’ll publish your story on our website and/or social media channels, sharing it with thousands of women.
How it works
1. Request your story
Once you complete the form below, we’ll send a tailored questionnaire to your nominated employee.
Estimated time: 2 weeks
2. Story creation
When we receive the written or video-recorded responses, our team will prepare your story.
Estimated time: 3 weeks
3. Approval
You’ll receive a draft to review, with up to two rounds of edits included.
Estimated time: 3 weeks
3. Scheduling
Your approved story will be published on the WORK180 blog, your employer profile, and/or our social media channels, depending on the format and content.
Estimated time: 2 weeks
5. Published
We’ll share the final live links with you so you can share the story with your team and social media channels.
Please tell us about the story you’d like us to create.
Got questions? View our frequently asked questions.
Frequently asked questions
Where will this story be published?
It depends on the format you choose:
- Blog articles are published on the WORK180 blog, visited by over 10,000 people each month who are actively seeking inclusive employers. It’s also been named one of Feedspot’s Top 10 Best Career Woman Blogs and Websites.
-
Blog and video stories are added to your WORK180 employer profile, where job seekers go to learn more about your organisation. Featuring your story here helps drive ongoing exposure and SEO traffic, giving it visibility well beyond the initial promotion.
-
Social media sharing varies by format.
This multi-channel distribution helps you reach a broader audience, build trust with candidates, and amplify your employer brand over time.
What is the difference between the social media carousel, video and long-form article options for employer stories?
When completing the employer story selection form, you’ll be asked to select whether you want your story to be shared as a social media carousel, video, or long-form article.
Social media carousel
A carousel is made up of multiple slides that users can swipe through on platforms like LinkedIn or Instagram. Each slide includes short, punchy quotes or insights—these could be from an employee, a leader, or a spotlight on a specific initiative your company is running. It’s a visually engaging format that works well for concise messages and typically performs strongly on social media.
Great for: High-impact, bite-sized stories with visual appeal.
Where this type of story appears:
-
WORK180 social channels (LinkedIn and Instagram)
View example here
Video
This option allows someone from your team to speak directly to camera by answering a short set of guided questions. This could be a people leader, program owner, or spokesperson sharing details about a specific initiative or how that initiative has personally impacted them or others. They’ll receive a link to record their responses on their phone or laptop—no special equipment needed. They can re-record each answer until they’re happy, and we’ll handle the editing before sending the final version for approval. Filming in a space that reflects your workplace (like an office or worksite) is encouraged.
Great for: Personal, authentic storytelling that puts a face to your culture.
Where this story appears:
-
Your WORK180 employer profile
View example here
Long-form article
This is a blog-style story published on the WORK180 website. We’ll also share a teaser (short excerpt and image) across our social channels with a link to the full article. This format is ideal for in-depth storytelling about a specific initiative your company is running. It could include details on how the initiative came to life, the impact it’s had on employees, key aspects of the program, or how it’s helping to create a more inclusive and supportive workplace.
Great for: Showcasing the success and impact of workplace initiatives and programs.
Where this story appears:
-
Your WORK180 employer profile
-
WORK180 social channels
View example here
How does the video process work?
We’ve made it simple and stress-free.
If you select a video story, just enter the name and email of your chosen spokesperson in the form.
They’ll receive a link via email to record their answers using their phone, laptop or desktop computer —no special equipment needed and only takes a few minutes.
What to expect:
- They’ll be guided through a few short questions related to your selected topic.
- Answers can be re-recorded until they’re happy with them.
- We recommend filming in a location that reflects your workplace (e.g. vibrant office, site, depot)—avoid boring white walls for backgrounds and loud background noise.
- Once submitted, we’ll handle all the editing and send you the final video for approval.
Any tips for how I can find an employee to be featured in a story?
There’s a few ways you can go about selecting the perfect ambassador:
- Speak with your teams and employees to find the perfect nominee for your selected story style.
- Find employees that are already skilled in promoting you on social media, at career fairs, or as internal brand ambassadors.
- Ask business leaders to nominate employees from their departments, who either have interesting experiences to share, or are in typically hard to fill roles.
- Select employees during the onboarding process. Having just made the decision to join your company themselves, these employees have fresh insights into the barriers and attractors that will resonate with similarly qualified candidates.
- Alternatively, give employees the opportunity to nominate themselves by putting the call out on internal communication platforms.
How should I communicate this opportunity within my organisation?
We recommend allowing employees to nominate themselves by putting the call out on internal communication platforms.
Here’s an example message:
Hi [Company] team,
We’re excited to invite you to be part of something special.
As part of our commitment to creating an inclusive and supportive workplace, we’ve partnered with WORK180—an organisation that helps women find employers who genuinely care about things like flexibility, fairness, and career support. That includes us!
Together, we’re working on a series of real employee stories that give others a glimpse into what it’s really like to work at [Company]. These stories will be shared on social media and the WORK180 website to inspire more women to join us.
Getting involved is easy – you’ll just need to answer a few simple questions about your experience.
You can choose to:
Write your answers in a quick online form, or
Record short video answers using your phone or laptop (no special equipment or editing needed).
Whether you have a unique story, some advice to share, or want to spotlight a colleague doing great things—we’d love to hear from you.
If you’re interested, reply to this message by [insert date] with a short paragraph about what you’d like to share and why it could inspire others.
Let’s celebrate the people and stories that make [Company] a great place to work.
Looking forward to hearing from you!
Why do I need to complete a nomination form?
We rely on our Endorsed Employers to provide relevant details that help us build strategic and purposeful content.
Employee stories have the opportunity to do more than just spotlight the presence of women and underrepresented groups within your organisation — They can be powerful persuasion tools to increase the desirability of your organisation as a potential workplace. We need your help to focus our efforts in the best possible ways for your individual company goals.
How long before the story will be published?
From the time we receive a completed nomination form, we will try to have the story live on our platforms within 12 weeks.
Will the story follow our corporate tone of voice?
WORK180 will be narrating the content we write about your organisation. To this end, we will be using our own brand guidelines and tone of voice, and not attempting to replicate each endorsed employer’s corporate brand voice.
We’ve been writing for our audience for a while now, and know how to hit that empathetic and conversational tone just right to keep our readers engaged and inspired. This third-party perspective of your organisation provides additional influence, credibility, and authenticity to your endorsed employer brand.
Will I get to review the story before it's published?
Yes. We will of course appreciate your participation and feedback in the fact-checking process. However, in terms of the style and tone of voice, as the narrators of the content we must be consistent with the trusted brand tone our audience has come to expect. So, please be aware some suggestions or edits that conflict with this tone may not be applicable.
How will I know when our story is live?
Once the story is published, you will be provided with the links.
Please feel free to share these across your own channels.
What support will the employee receive during the process?
We’ll guide them every step of the way. Whether they’re writing responses or recording a video, the process is structured, clear, and designed to be low-pressure. They’ll receive a set of questions, clear instructions, and tips to help them feel confident sharing their story.
How long does the process take?
It depends on the format you choose:
-
Video: ~10–15 minutes to record answers
-
Written: ~20–30 minutes to complete the questionnaire form for a blog or social media carousel story
After submission, we’ll handle the editing and send it to you for review.
What makes a great employee story?
The best stories feel personal, authentic, and aligned with your company’s values. Look for team members with unique career journeys, strong personal insights, or experiences that highlight your culture, flexibility, inclusion, or leadership opportunities. Bonus points for enthusiasm and storytelling confidence!