Green flags for flexible cultures
Submission deadline: 19 July 2024
First Publish Dates: 2-6 September 2024
It’s a sad reality that some employers are misleading candidates with false promises of flexibility to lure talent in this competitive market. So, this month we want to share all the sign, signals, and insights into what real flexibility can look like.
About the green flags for flexible cultures campaign
We’re asking eligible Endorsed Employers to contribute to the campaign with quotes from HR leaders or policy-makers within the business sharing the ‘green flags’ that let candidates know their flexible working policies are the real deal.
Not only will the article be a great promotional opportunity for your organization to show how you’re ‘walking the talk’ when it comes to inclusion, but it will also provide them with actionable links to opportunities within your organization.
The questions to answer
Supply the testimonial from one senior HR leader or policy-maker that answers the below two questions:
- What are two red flags you think jobseekers need to beware of that signifies a potential workplace isn’t as flexible as it may seem.
- What two green flags jobseekers should know about your organization that signify your commitment to providing genuine flexible working arrangements.
Word limit: 250 words
Please make sure your submission includes the name, pronouns, role title, and a picture of the person(s) we can attribute the answers to in the article.
Keep in mind that your submission will be published along with submissions from other Endorsed Employers too. To this end, we’ve asked for two examples of each to ensure variety and minimal duplication of ideas.
Potential article headlines
(These are only examples and will depend on the actual content submitted)
- 7 signs of fake flexibility (and where to find the real thing)
- Looking for a new job? Avoid fake flexibility promises and try here
To submit your organization’s advocacy campaign contribution, complete the form below.
Please make sure your submission includes the name, pronouns, role title, and a picture of any person(s) we can attribute the answer to in the article.
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FAQs
What type of images do you need?
Please ensure any headshot photos are high resolution (minimum 1MB), ideally taken against light and neutral backgrounds, with the individual’s face visible and not blurry, to ensure we can use them in the campaign.
Ensure to include a description of all images in the image file name, including the name, role title and pronouns of the pictured people.
How will the advocacy campaign content be shared?
The advocacy campaign content may be curated into any number of formats, including long-form articles, shorter carousel-style stories, videos, or infographics. Each content piece will then be shared across a variety of marketing platforms including our website, social media channels and newsletters. Where relevant we will also broadcast through our partner network and syndicate affiliations.
Will all my content be included?
Due to the high volume and variety of submissions for each focus area, we are unable to include every word of every supplied Endorsed Employers’ content. We will carefully adapt, edit, and curate the content to meet the needs of your organization, but also the needs of our audiences, while always maintaining the veracity of what has been supplied.
We rely on all our Endorsed Employers to provide content relevant to the topic details — the more relevant the content provided, the more space it will be given in any individual feature. Our team will be in touch if we need further clarification on your submission.
I need to speak to someone, who should I contact?
Please reach out to your DEI Account Manager, or campaigns@work180.co if you have further questions.
How will I know when a campaign is live?
Once the main campaign content piece is published, you will be provided with the links.
Please feel free to share these across your own channels. If there are specific hashtags that we are using for the campaign, we will provide these to you to utilize when sharing across your own social media platforms.
Will I get to view the campaign before it goes live?
No. The time between drafting, building the content, and publishing is very tight. This along with the number of stakeholders involved in each campaign, and the number of campaign content pieces a single submission may be involved in, it simply isn’t fair or feasible to allow any one client to approve the content before it’s published. We ask that clients get all the content they submit to be approved prior to submitting.