Do it with heart 

People are the heart of REA. 

Every connection with each other, with our customers, consumers and our community matters. We care and we’re not afraid to show it. 

Keep it real 

We don’t expect anyone to fit a certain mould – we accept everyone for who they are, quirks and all. 

We’re a down-to-earth bunch who listen, are open with each other, and tell it like it is, respectfully. 

Inspire it 

We’re thirsty for knowledge – and generous with it too. 

Everyone here has something to teach, to inspire in others and learn. Likewise, we give and take feedback with an open heart and an open mind. 

Our curiosity is endless, and every day we seek out opportunities to grow ourselves and others. We don’t do comfort zones. 

Own it 

We get it done – creating stuff we know our consumers and customers will love. 

We’re committed to achieving our goals no matter what challenges come our way. If there’s a hurdle, we jump it; if there’s a way through, we’ll find it! 

We always seek to do the right thing, and if things don’t quite go to plan, we own it. We review what happened, learn from it and move on, smarter and better than before. 

Re-imagine it 

We’re not afraid to try new things or fail fast. 

We love experimenting. Innovating. Working away at a great idea that will wow our consumers and customers. We’re all about challenging the status quo and taking risks. 

And at times, while it may feel uncomfortable, we know this is where the magic happens.