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Marketing Automation Specialist

abcam

Location: Cambridgeshire

Job Type: Contract/temp

Posted


Company Description

For over 20 years, Abcam has been providing tools the scientific community needs to enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases, and metabolic disorders.

We believe that to continue making progress, we need to work together in new ways. We need your own unique perspective as well as this of our people to make an always greater impact on the world. This community needs people like you: dedicated, agile and above all audacious so we can truly bring progress forward.

Job Description

The Marketing Automation Specialist is responsible for developing and implementing marketing automation strategies and campaigns that help our customers get the most out of Abcam and grow the business. The ideal candidate will have a desire to learn new skills and push boundaries. Experience with at least one marketing automation platform, preferably Eloqua, as well as experience with email marketing and lead generation will be a strong benefit in this role.

Roles and Responsibilities

  • Develop and implement email marketing automation strategies and campaigns using data and audience insight to drive customer acquisition, engagement and retention
  • Work with the rest of growth marketing and the wider business to execute campaigns
  • Work with regional marketing to roll out programmes to all relevant markets with appropriate localisation
  • Responsible for pre-sales activities through marketing platforms and coordinating hand-offs to sales teams
  • Identify opportunities to drive efficiency where automation could improve engagement and conversion
  • Be able to report, track and drive innovative new approaches across campaign automation and customer journeys
  • Bring ideas and tests to help increase awareness, build engagement and increase conversion. Responsible for building these tests, measuring their effectiveness and sharing learnings with the team

About You

  • Prior experience in marketing automation
  • Experience with a variety of marketing automation platforms and tools
  • Experience with email marketing and lead generation
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and as part of a team
  • Ability to meet deadlines and manage, prioritise and deliver multiple projects at once

Qualifications

  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 1 year marketing experience with hands on use of marketing automation tools and CRM systems
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration abilities
  • Detail-oriented with a focus on data accuracy and cleanliness
  • Ability to work in a fast-paced, dynamic environment and adapt to changing requirements

Additional Information

We know that when it comes to benefits, no one size fits all. Flexibility and choice matter which is why in addition to market competitive salaries, we offer you a flexible benefits package which is tailored to your unique needs and support your financial, physical and emotional wellbeing. This includes 18 weeks fully paid maternity leave, 6 weeks fully paid paternity leave as well as highly flexible working and much more. Besides, your development will be integral to your experience here. You will grow alongside other talented minds, in ways you may often find unexpected.

When people come together, incredible things happen. Here you’ll work in a safe environment where you can be who you truly are. We’ll champion and celebrate your uniqueness throughout your journey with us. This is how we excel at partnering with the scientific community no matter the challenge, ultimately helping solve the world’s most critical diseases. Find out more about Diversity & Inclusion at Abcam.

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