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Digital Marketing Executive

Liverpool Victoria General Insurance Group

Location: Dorset

Job Type: Not Specified


A fantastic opportunity is available at LV=Insurance for a Digital Marketing Executive, joining our newly formed in-house marketing team to execute best in-class PPC and Social campaigns that drives incremental growth across our paid channels.

Role Purpose

Reporting into the Search Manager you will work closely with the team to support and execute our Paid Search and Social strategy and deliver against our growth plans. You will play a key role in supporting the day-to-day management of our PPC and Paid social accounts and aim to exceed the targets set out in our performance plan.

Key Accountabilities

Assist the marketing team in executing best in-class PPC and Social campaigns that drives incremental growth across our paid channels

Assist the marketing team to make data-driven decisions based on commercial results, moving large budgets between activity that performs best and driving efficiencies with our marketing budget where possible

Work closely with agencies and in house teams to ensure we’re staying ahead and utilising the latest platform features and strategies

You will constantly keep up to date with industry news, highlighting new market trends and features that can help deliver better results.

Assist with budget planning and channel roadmaps where necessary to ensure we’re on track to exceed targets.

Building strong internal collaborative relationships with key business stakeholders

Legal and regulatory compliance with relevant industry bodies, codes of practice and Regulators

Knowledge, skills, qualifications and experience

Advanced PPC and Paid Social experience within an internal team or agency background

Experience in delivering marketing campaigns, with evidence of full performance analysis and evidence of ROI improvement from result findings.

Experience using Google Ads and Microsoft Ads essential

Experience using Facebook Ads desirable

Experience using SA360 is desirable

Experience using Google Analytics, PowerBi and reporting visualisation tools is desirable.

Experience and understanding of the insurance market desirable, including up-to-date knowledge of appropriate regulation, and a commitment to adhere to relevant compliance standards.

Excellent oral and written communication skills

Good relationship building skills

Confidence and ability to deal with colleagues at various levels across the business

A self-starter who can grasp opportunities and run with them

Ability and willingness to work effectively under pressure

An ability to think laterally and to come up with imaginative and innovative solutions

Strong analytical skills

Excellent IT skills – Microsoft Office, particularly Excel and PowerPoint

Ability to interact and influence at a senior level.

Desire to constantly seek improvements and deliver excellence.

Ability to work at pace and with great attention to detail

Have excellent organisation skills and the ability to measure your own performance and impact.

Be degree qualified or have equivalent business qualifications.

Why Work for Us?

Life at LV=GI

We’re not your average insurance company, in fact we strive to be different. You won’t find strict dress codes, jargon filled documents or unrealistic targets here. What you will find is a welcoming culture, a clear vision and teams of passionate people doing their best for our customers.

Exciting things are happening at LV=General Insurance (LV=GI). Having recently become part of the Allianz family, we’re proud to be one of the largest personal insurers in the UK.

Driven by our pride and passion, we will always do the right thing to inspire trust in our people and our customers. That’s why we’ve made it our mission to become Britain’s best-loved insurer, by helping people look after what they love.

About the rewards

We want you to love what you do that’s why we’ve put together a benefits package that recognises and rewards a job well done.

We’ll give you:

26 days' holiday – which increases after two years’ service to 28 days in addition to bank holidays.

A competitive pension for which LV= will pay twice the amount you pay, up to 14%

An annual bonus scheme based on company and personal performance

Gympass – Your anytime, anywhere access to wellbeing. Your health and wellbeing is important to us, the all in one wellbeing membership that gives you access to top gyms, studios and wellbeing apps

A flexible benefits package (e.g. discounted retail vouchers, great value dental insurance)

A generous 25% discount off our general insurance products including home, pet and travel as well as up to 50% discount on your car insurance.

Access to learning and development opportunities such as mentoring schemes and LinkedIN Learning

LV= is an equal opportunities employer who values a diverse and inclusive workplace. We recognise that people work in different ways, and we value alternative viewpoints, celebrate individuality and foster a culture where everyone can bring their true self to work. We are committed to creating a diverse workforce, we accept applications from everyone regardless of your background, beliefs, culture, gender identity, ethnicity, sexual orientation, disabilities and long-term health conditions.

Here at LV= we always love to hear from great people, so don’t forget to follow us on Instagram, Twitter, LinkedIn and become a fan on Facebook.


If you share our ambition and our passion, join us on our journey. You can help us shape our new future together.

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