Company Description
About us
We believe in the power of ingenuity to build a positive human future in a technology-driven world.
As strategies, technologies and innovation collide, we create opportunity from complexity.
Our diverse teams of experts combine innovative thinking and breakthrough use of technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.
An innovation and transformation consultancy, we are over 3,200 specialists in consumer, defence and security, energy and utilities, financial services, government, health and life sciences, manufacturing, and transport. Our people are strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists. We operate globally from offices across the UK, US, Europe, and the Nordics.
PA. Bringing Ingenuity to Life.
Job Description
We are looking for an experienced digital marketer to join PA’s Global Digital Marketing team and transform our approach to digital campaigns and social media. The successful candidate will create and implement effective strategies in line with our global marketing plan, that grows our brand awareness, preserves our reputation, and supports the firm’s rapid growth.
The successful candidate will be responsible for providing consistency and governance in our messaging and approaches across go-to-market efforts, as well as leading new projects that will evolve the way we use social media at PA. These include rolling out our advocacy programme, launching new channels and managing our paid media plan.
Key responsibilities:
- Partner with marketers and other key stakeholders across the business to conceive, finesse and implement digital campaign strategies to achieve maximum impact from the firm’s go-to-market activities.
- Work with the wider digital marketing team, marketing centre of excellence teams, and third-party agencies to develop engaging and effective digital experiences – and to ensure promotional activities are executed according to best practice.
- Work with key stakeholders to define digital campaign objectives and KPIs.
- Liaise with the digital analytics manager to ensure campaign objectives are measured correctly and monitor ongoing success post-launch.
- Exploit data and trends, as well as our marketing plan, to design and deliver a social media strategy that scales our messaging, awareness, and performance through our primary owned social channels (LinkedIn, Instagram and Twitter).
- Lead the social media team to deliver the strategy through effective planning and execution.