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Manager Integration Strategy Physical Experiential Channels

Greater London
Full time
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Philip Morris International UK
FMCG & consumer goods
501-1,000 employees
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Be a part of a revolutionary change

At PMI, we’ve chosen to do something incredible.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions.
The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver smarter, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke.
It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future.
Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives.
You’ll develop your skills; collaborating across functions, markets and regions. If you want to play a part in driving one of the biggest societal changes of our time, there’s no better place!

For our Omnichannel team in London, we are therefore looking for a Manager Integration Strategy Physical Experiential Channels

In this position, you will:
- define, develop and socialize methods and models to integrate Channels and formats within the global roles and purpose strategies for each F2F Experiential channels.

- ensure overall optimization of our End to End GTM (Go To Market) strategy, integrating our various channels, formats, products tiers and programs based on audience targeting and CX & CJ to be delivered.

- deliver and support delivery of methods and models allowing appropriate short and long term expansion, optimisation and phasing to deliver accurate and relevant channels, formats and product tiers based on optimal audience targeting, consumer journey and expected consumer experience to support strong acquisitions and retention targets reach.

- support and contribute to the development of Global Strategies and Plans for brand retail and offline touchpoints to deliver seamless consumer journey and experiences, appropriate ROI, retail and offline ecosystem performance and optimizations.

This will entail the following activities:
  • Actively contribute to key short and long term commercial strategy for all F2F Experiential channels including BoTG by linking channels, formats and programs all together.
  • Provide strategic guidance to regions & markets on physical retail ecosystem expansion or optimization based on markets archetypes
  • Build, Provide, use modeling and systems allowing visualization of integrated channels and formats ecosystems covering LAS / LAU based on audience and CX to be delivered as part of an overall complete and integrated Consumer Journey
  • Be the E2E GTM expert in advising on the ideal mix of channels & format leveraging Capex and Opex criteria and acquisition and retention indexes.
  • Support GTM implementation with key regions and markets by integration of programs and campaigns to ensure seamless journey across all channels and formats
  • Contribute to F2F experiential programs, channels, formats integration with regional and key markets commercial strategies and ensure Best Practices monitoring & dissemination as appropriate.
  • Identify GAP's and propose escalations in collaboration with Governance teams
  • Be the Tech expert for data integration into any existing or to be developed systems and models and be the go to person for EAD, Insight and Tech for any reporting and modeling integration

We’re looking for someone with:

  • 10 to 15 years experience in FMCG/fashion and/or consultancy with specific knowledge in retail and ecosystem management/development at global level. Worked in international matrix organizations and proven track record of leading complex projects with cross-functional teams.
  • Excellent commercial and business acumen with excellent numerical agility, strategic vision, analytical mindset, and efficiency driven approach
  • Has developed and achieved efficiencies in retail ecosystems at international level
  • Strong work ethic and ability to maintain a positive attitude in high stress situations and multitask in a very dynamic environment
  • A high degree of personal drive, energy & results orientation
  • Extremely High proficiency with MS Office tools (PowerPoint, Excel, Word)
  • Global understanding of retail channel in its different operating models (franchise, partnering ect.).
  • Highly collaborative individual with ability to work across functions, markets and cultures to deliver on strategy changes.
  • Ability to answer very complex questions & challenges through data & modeling
  • Ability to analysis, and clearly communicate findings to multi-functional teams for concrete direction
  • Commercial knowledge mandatory to ensure actionable integration of strategies and modeling
  • Worked in international matrix organizations and proven track record of leading complex projects with cross-functional teams.
  • Project management experience of leading and implementing major global project(s) or change management programs
  • Ability to partner with multiple stakeholders to deliver Brand Retail efficiencies and future ecosystem
  • Fast learner and a dedicated problem solver who thinks creatively to find solutions with a track record of successful solution delivery
  • Excellent verbal and written communication skills, including formal presentation skills to senior partners
  • An individual that can build collaborative relationships, demonstrates empathy and resilience

Ready for the challenge?

What we offer:
Our success depends on the dedicated employees who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress!

PMI is an Equal Opportunity Employer