Content Planning and Insights Manager - WBD Sports

Warner Bros. Discovery

Location: Greater London

Job Type: Full time


Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Content Planning and Insights Manager will play a pivotal role in driving the strategic planning and performance analysis of our digital content. This position requires a candidate with an understanding of sports content trends, audience behaviour, and a strong analytical mindset. The successful candidate will collaborate with cross-functional teams to optimize content creation, distribution, and engagement, ensuring our audience receives content tailored to their needs and preferences.

Your Role Accountabilities…

  • Support implementing the WBD Sports content strategy aligned with the company's goals and audience preferences.

  • Collaborate with editorial, marketing, and production teams to plan and schedule content calendars for various digital platforms.

  • Utilize data analytics tools and platforms to gather insights into audience behaviour, preferences, and engagement metrics.

  • Conduct regular content performance analysis, identifying trends and opportunities for optimization across both our owned and operated platforms and social media.

  • Monitor industry trends and competitors to stay ahead of the curve and identify content opportunities.

  • Provide insights on competitor strategies and recommend adjustments to our content approach.

  • Work closely with editorial teams to ensure content aligns with audience insights and strategic goals.

  • Communicate data-driven insights to various stakeholders, including senior management, to guide decision-making.

  • Collaborate with SEO specialists to enhance content discoverability and visibility on search engines.

  • Implement SEO best practices to drive organic traffic and improve search rankings.

  • Generate regular reports on content performance, providing actionable recommendations for improvement.

  • Present findings to relevant teams and contribute insights to overall business strategy.

Qualifications & Experience…

  • Proven experience in content strategy, planning, and audience insights within the sports digital publishing industry.

  • Strong analytical skills with proficiency in data analytics tools and platforms.

  • Familiarity with SEO best practices and their application in content creation.

  • Excellent communication and presentation skills.

  • Ability to work collaboratively in a fast-paced, dynamic environment.

  • Passion for sports and a deep understanding of sports content trends.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits…

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at